Österreich 2 is the overall term used to refer the network of nine regional radio services provided by Austria's national public service broadcasting organization ORF.
These stations' output is broadcast on FM analogue and digital radio, as well as being available via cable, the internet, and satellite.
Operation
The nine stations all broadcast a large amount of regional content as well as offering news, weather, traffic, regional reports, and music, all produced in each station's own radio centres. Over the last few years, the regional stations – their core target audience being listeners in the 50+ age group – have evolved into Oldies stations in terms of their musical format and this has made them clear market leaders in terms of market share and reach. They chiefly play oldies, Schlager music, and classic hits as well as other musical genres of a less demanding nature. Some of the stations, however, such as Radio Oberösterreich, do also broadcast a certain number of classical music programmes as well as cultural and feature items similar to those aired on the nationwide Ö1 channel. Historically, one of the longest-running Ö2 programmes was the daily Autofahrer unterwegs, 15,153 editions of which were broadcast between 1957 and 1999. The popularity of this programme meant that it was broadcast nationwide by all the regional stations. Up until the 1990s, many Ö2 programmes were dominated by popular folk music, leading to the network often being derogatorily referred to as "housewives' radio". In the period preceding the time when private, commercial radio stations were finally allowed to broadcast in Austria, a number of the Ö2 stations began giving their playlists a more international flavour. The new regional private radio stations, for their part, tried to gain market share by focusing on a contemporary hit radio format, competing more with ORF's nationwide Hitradio Ö3 than with the Ö2 stations. The publicly funded Ö2 radio stations, with their considerably greater financial and staff resources, were better able to hold on to their market share, not only in the radio sector, but also in news journalism as a whole. With the exception of world news coverage, all regional radio stations produce their own content 24 hours a day, with a lot of regional content. Regional news, detailed journals, reports and service elements ensure high listener loyalty. Music programming is chosen through based on many criteria and is mostly made up of oldies, classic hits and even traditional Volksmusik. The balance between different genres varies between the stations; some concentrate on oldies, while others mainly play German schlager and folksy music. During the night, each radio station broadcasts its own non-stop music program, which is only interrupted for the news. Up until the mid-1990s, all Ö2 radio stations had the same framing programme, which only got interrupted for a few hours for regional content. This collective radio was first called Österreich Regional but was changed during its later years to Österreich 2. To expand its programme, the regional studios contributed their own programs, such as Autofahrer unterwegs, Turnier auf der Schallaburg and other formats. After the introduction of computers to radio broadcasting in the late 1990s, production costs were significantly reduced, which allowed the ORF to fully regionalize its radio. The name Österreich 2 was eliminated completely, as all regional radio stations now carry the name of their state.
