İhap Hulusi Görey, was the first Turkishgraphic artist best known for his illustrations on posters and labels of several Turkish brands in the Republican era.
Early life
Ihap Hulusi’s father was a well-known architect in Cairo and he wanted his son become a successful diplomat. For this Ihap Hulusi was sent to English schools in Cairo. However, his primary interest was in painting. In the meantime, he took lessons in painting by mail fromGermany. In 1920, after graduating from the high school, Ihap Hulusi went to Munich, Germany, and studied painting for five years specializing in illustrations. Following his return, İhap Hulusi's father enrolled him to the Ministry of Foreign Affairs in Istanbul against his will. So Ihap Hulusi dropped off after a while and devoted himself to commercialgraphic art.
Career
Ihap Hulusi’s first work was the illustration for a toothpaste advertisement poster. In 1929 he established his first workshop in Istanbul and designed 1930 the famous bottle label for the Turkish liquor Raki brand "Kulüp Rakısı". This artwork on the bottle label is still in use today. With the Latin alphabetreform in 1928, Atatürk commissioned him in 1934 to make illustrations in order to promote the adoption of the new Turkish alphabet. The graphic artwork showed Atatürk teaching the new Turkish alphabet to a little girl, Atatürk’s adoptive daughter Ülkü. His first private exhibition was held in 1935 in Istanbul. Several exhibitions followed at home and abroad. Ihap Hulusi Görey got famous and performed illustrations for state and private companies until 1977. He worked uninterruptedly 45 years for the tickets of the Turkish State lottery, which come out three times a month. He designed the bottle labels of various products of the Turkish State Monopoly 35 years long. He illustrated also posters for the famous brands like the BritishwhiskyJohn Haig, ItalianCinzano and Fernet Branca. Görey designed also logos for some companies, which helped them get easily recognized and well known. In his late life he was much involved in performing calligraphy. He was called the "man who illustrated the Republic" or the "king of the graphic art". Ihap Hulusi Görey died on March 27, 1986 in Istanbul. He was succeeded by his fourth wife Naşide after 27 years of marriage. Ender Merter, a Turkish advertisement businessman, who collects the works of Ihap Hulusi Görey since 1993, exhibited in 2002 Görey’s original drawings, aquarelles, calligraphies and personal belongings in the Rahmi M Koç Museum.