100 Thieves
100 Thieves is a lifestyle brand and gaming organization based in Los Angeles, California. The organization has teams competing in several video games, including League of Legends, Valorant, Fortnite Battle Royale and . The Thieves' League of Legends team is a franchise team of the League of Legends Championship Series. The organization was founded in 2017 by Matthew "Nadeshot" Haag, a former OpTic Gaming Call of Duty team captain, X Games gold medalist, and 2014 Esports Athlete of the year. It was co-founded alongside Cleveland Cavaliers owner Dan Gilbert. The following year, rapper Drake and SB Projects founder Scooter Braun led the Series A investment round into 100 Thieves. Other participants in the financing round include Marc Benioff, Drew Houston, and Sequoia Capital, among others.
History
League of Legends
2018 Season
On November 20, 2017, 100 Thieves was accepted as a franchise organization for the 2018 NA LCS season. The team signed Prolly as its head coach and Ssumday, Meteos, Ryu, Cody Sun, and Aphromoo for its starting roster. The team placed first in the spring split regular season with a 12-6 record, securing a spot in the semifinals. They ultimately finished second in the spring playoffs, losing 0-3 to Team Liquid in the finals.100 Thieves' second-place finish qualified them for Rift Rivals 2018, an international tournament between the top three spring teams from Europe and North America. The team elected to use substitute player Levi in place of Meteos for the tournament. Team Liquid, 100 Thieves, and Echo Fox competed against Europe's Fnatic, G2 Esports, and Splyce, going a combined 4-5 in the double round-robin group stage with 100 Thieves with a 1-2 record after a single win against Splyce. In the best-of-five "relay race" finals, the team lost their game against Fnatic, contributing to North America's combined 1-3 loss to Europe.
Before the summer split, 100 Thieves traded Meteos for Flyquest's AnDa. Following this roster move, the team placed third in the regular season with a 10-8 record. Finishing fourth in the summer playoffs, losing 1-3 to Team Liquid in the semi-finals, then losing 2-3 in the third place match to Team SoloMid.
The teams performance across both splits allowed them to qualify for the 2018 League of Legends World Championship in South Korea, securing a bye to Group D with Fnatic, Invictus Gaming, and G-Rex. Shortly after qualifying for the world championship, they replaced Cody Sun with substitute player Rikara. 100 Thieves finished third in their group with a 2-4 record and in the 9th-12th bracket overall, not qualifying for the knockout stage.
2019 Season
In 2019, player Ssumday's contract was extended, while Ryu was relegated to an assistant position. Cody Sun and Rikara opted to leave the team at this point and they were replaced by players Huhi and Bang. Having many internal issues, Huhi moved to the 100 Thieves Academy roster, replacing Soligo, even though the team placed last in the spring regular season. Before the summer season started, Huhi left the team. A new addition, Amazing, joined the team to replace AnDa who was placed in the Academy roster, while Ryu is moved to the Academy roster as the mid-laner. A month into the summer season, the team replaced Ssumday and Soligo with FakeGod and Ryu from the Academy roster. They finished the summer season at 8th place.2020 Season
The team started the season with PapaSmithy, joining the team as the new general manager. Zikz was the next addition to the roster, replacing Prolly as head coach. Meteos and Cody Sun rejoined the team for the second time, alongside additions Stunt and Ryoma. Ryu, Amazing, Bang and Aphromoo all left the team, with FakeGod rejoining Academy and Ssumday rejoining the main roster.Counter-Strike: Global Offensive
2017/2018 Season
In December 2017, 100 Thieves announced that they signed the former roster of Immortals. The organization had issues with visas, resulting in the team being disbanded.2019/2020 Season
In late October 2019, 100 Thieves announced the signing of the former Renegades roster. At IEM Beijing 2019, the team placed second in the tournament, losing to Astralis. The team placed 7th-8th at the ESL Season 10 Pro League Finals, losing to Fnatic.Call of Duty
The team started the season off signing the team of Kenny, Fero, Octane, Slasher, and Enable. They placed 9th-12th at CWL Las Vegas 2019, qualifying for the Pro League Qualifiers and for the Pro League. After this, they had to re-evaluate the roster, and loan Priestahh and head coach Crowder from FaZe Clan, with Fero getting benched. At CWL Fort Worth 2019, the team finished 4th losing to Team Reciprocity, citing medical issues with player Priestahh and being replaced by Fero. At CWL London 2019, the team won the organization's first trophy. At CWL Anaheim 2019, the team won the organization's second trophy. After the Pro League, 100 Thieves finished second in Division B, qualifying for Pro League playoffs. At the Pro League Playoffs, the team placed 5th-6th, losing to Gen.G esports. In the 2019 Call of Duty World Championship, 100 Thieves finished second, with a loss to eUnited. 100 Thieves decided not to participate in the Call of Duty League and the players and coach were released from their contract.Cash App Compound
The 100 Thieves Cash App Compound is a 15,000 square foot esports, entertainment, and apparel hub, located in Culver City, California. There are four different sports training rooms: first is the Rocket Mortgage League of Legends training room, second the Counter-Strike: Global Offensive training room, third is the Totino's Fortnite training room, lastly is the League of Legends Academy training room. They also have a content studio, which is worth around half a million dollars. Other areas include the Cash App Lounge, the Totino's basketball court, many business operation areas and four streaming pods. Chairs, catering, and PCs were provided by Secret Lab, Chipotle and NZXT.Rosters
Championships
''Call of Duty''
''LCS Academy''
''Fortnite: Battle Royale''
''100 Thieves Next''
Tournament results
Call Of Duty
LCS Academy
LCS
Fortnite
Counter-Strike: Global Offensive
Content creators
Partnerships
On January 19, 2018, 100 Thieves announced their first partnership with housing and mortgaging company Rocket Mortgage.On April 30, 2018, 100 Thieves announced their peripheral partnership with tech company Razer.
On November 29, 2018, 100 Thieves announced their partnership with the energy drink company Red Bull.
On February 18, 2019, 100 Thieves' Call of Duty team announced their partnership with pizza brand Totino's.
On April 12, 2019, 100 Thieves' Fortnite team announced their partnership with pizza brand Totino's.
On April 30, 2019, 100 Thieves peripheral partnership with Razer ended.
On May 29, 2019, 100 Thieves announced a partnership with Cash App.
On January 29, 2020, 100 Thieves announced NZXT as the computer/PC provider for the organization.
On January 30, 2020, 100 Thieves announced Secret Lab as the official gaming chair provider for the organization.
On March 04, 2020, 100 Thieves announced Elgato as the official gaming tool for the organization.
On March 12, 2020, 100 Thieves announces their partnership with Mexican food company Chipotle.
On April 29, 2020, 100 Thieves announces JBL as the official headset partner for the organization.
In May 2020, 100 Thieves partnership with Red Bull ended.
Investments
In November 2017, 100 Thieves received a multimillion-dollar investment from Cleveland Cavaliers and Quicken Loans owner Dan Gilbert allowing the company to expand into a full-fledged esports organization.On October 23, 2018, 100 Thieves announced that they finished their Series A funding round co-led by Scooter Braun and Drake, who both become co-owners where they raised $25 million. Included in this round was Sequoia Capital, Ludlow Ventures, Courtside Ventures, WndrCo, Marc Benioff, Drew Houston, Green Bay Ventures, Tao Capital and Advancit Capital.
On July 16, 2019, 100 Thieves announced their Series B funding round led by Artist Capital Management which raised $35 million. Included in this round is Aglae Ventures, Groupe Arnault.