10 Corso Como


10 Corso Como is a shopping and dining complex in Milan, Italy. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture. It was founded in 1990 by gallerist and publisher Carla Sozzani.

History

The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel in 2003, and the Roof Garden in 2009.
10 Corso Como and the 10 Corso Como logo are designed by American artist Kris Ruhs. In 2002, 10 Corso Como opened in Tokyo in partnership with Comme des Garçons, designed by Rei Kawakubo and Kris Ruhs.
In 2008, 10 Corso Como opened in Seoul in partnership with Samsung Cheil, Samsung Group, designed by Kris Ruhs.
On 9 September 2011, 10 Corso Como celebrated its 20-year anniversary. On 31 March 2012, 10 Corso Como opened its second location in Seoul - 10 Corso Como at Avenue L, also designed by Kris Ruhs.
10 Corso Como Shanghai, designed by kris Ruhs, opened on 14 September 2013 at 1717 Nanjing West Road at Wheelock Square.

Recent history

In July 2017 it was announced that the original building in Milan, which houses an exhibition space, a library, a garden cafe and a research boutique in 3,000 m², was sold for just under €30 million to the founders and former owners of TwinSet, entrepreneur Tiziano Sgarbi and designer Simona Barbieri, who plan to partner with Carla Sozzani on the retail offering but totally change the management of the restaurant, bar, bookshop and boutique hotel.

In popular culture

The Cheongdam-dong store was used as a filming location for the music video of Psy's 2013 single "Gentleman".