The Great Depression had taken hold by the 1930 VFL season, and, for many, sport was a rare diversion from dire circumstances. While Don Bradman and Phar Lap enthralled the cricket and racing worlds respectively, the residents of Collingwood, many of whom were made virtually destitute, were inspired by the Collingwood Football Club, who had won the previous three flags. Stan Judkins, Allan Hopkins and Harry Collier all finished with an equal number of votes in the Brownlow Medal. The Umpires Board recommended that no medal be awarded as there was no provision for a tied result. However, the VFL administration overruled the umpires board and created a criterion that the medal should be awarded to the player who played the fewest games. Judkins' banishment to the seconds had won him the award. Adding to the controversy, one vote for a Collingwood game was simply labeled "Collier", but as there were two Collier brothers playing in the game, the vote was not counted. To avoid situations like this in the futurethe rules were altered to a 3-2-1 system in 1931. In 1989, Hopkins and Collier, while both still living, were awarded a Brownlow Medal retrospectively for their performances in the 1930 VFL season. The Magpies finished on top of the ladder with 15 wins and 3 losses. Carlton was highly fancied to finish on top after winning 13 of their first 14 home-and-away games, but in losing 2 of their last 4 games, they finished second. Richmond, Geelong and Melbourne filled the next 3 spots, all on 11 wins. Geelong beat a woefully inaccurate Carlton in the First Semi-Final, while in the Second Semi-Final Collingwood beat their old rival in Richmond in a thriller by 3 points. Collingwood met Geelong in the Final, and, as minor premiers, they had a right to another game if defeated. They were required to exercise this right after Geelong won by 26 points.
Match summary
Collingwood's famous coach, Jock McHale, could not attend the 1930 Grand Final, being confined to bed with the flu. Veteran administrator, club treasurer and former premiership playerBob Rush took charge in his place. Nevertheless, following a decision by AFL historians in 2014, McHale is now credited as Collingwood's sole coach in the game for the purposes of coaching statistics. The Magpies started the match aggressively, and seemed too intent on playing the man. The Cats, however, focused on the ball and kicked the goals. Their pace and work in the air saw them leading by 21 points at half time. At half time, Rush delivered what Harry Collier recalled was one of the most inspirational speeches that he had ever heard, and the team produced one of the most dominant and important quarters in the club's history, coming from a 27-point deficit to lead by 32 at 3-quarter time. Goals came from Gordon Coventry, Makeham, H Collier and Beveridge. Geelong had become "listless and ragged whereas Collingwood were tearing along in their best style". The Sun described the club's third term as "one of the finest ever seen in football… it was an object lesson to every team in rising to the occasion after being apparently beaten, and by sheer grit and magnificent teamwork, sweeping down every obstacle in their way of finals success." Both teams kicked 3 goals in the final quarter, but Collingwood won by 30 points. In winning four successive premierships from 1927–1930, Collingwood set a record that has not been equalled to date. The teams from this era became known as "The Machine" for the teamwork, efficiency and effectiveness with which they played.
