1954–55 United States network television schedule


The 1954–55 United States network television schedule began in September of 1954 and ended in the spring of 1955.
Fall 1954 marked a big change for television when ABC announced a network deal with a significant Hollywood producer. ABC had contracted with Walt Disney to produce a new series called Disneyland. The series was an instant hit, and marked the beginning of the networks allowing Hollywood programs into their schedules. Thus, Disney became the third significant Hollywood film producer to venture into television production, after Jerry Fairbanks and Hal Roach.
ABC president Leonard Goldenson decided in early 1954 that a television network was not the place for religious programs; as a result, Billy Graham's religious series, Hour of Decision, did not appear on ABC's fall 1954 schedule. Goldenson told Graham that the series was canceled because the poor ratings the series received were hurting the "flow" of ABC's entertainment programs. However, later critics, such as R.D. Heldenfels, reject the stated reason for the cancellation. According to Heldenfels, since Hour of Decision was the last program that ABC aired on Sunday nights, "flow would not have been an issue"; ABC did not air anything in place of the canceled series and gave the slot back to its local affiliates. Heldenfels believes Goldenson "simply felt uncomfortable about organized religion". Another 1953–54 ABC religious series, This Is the Life, also failed to make the 1954–55 ABC schedule.
DuMont's 1954–55 schedule would be the last year the failing television network planned a seven night program schedule, and even this schedule was full of holes. Heldenfels states that the 1954 DuMont schedule "was a checkerboard of programs and empty spaces for stations to fill". DuMont did not bother to schedule anything against ABC's Disneyland, NBC's new series Caesar's Hour, or either of CBS's Arthur Godfrey programs, conceding those slots to the bigger networks. However, DuMont continued to air Bishop Fulton Sheen's program Life Is Worth Living against NBC's popular The Buick-Berle Show. DuMont's counter-programming strategy, scheduling a religious program against Milton Berle's bawdy show, had met with success in previous years. The rivalry between the programs had caused Berle to joke, "He uses old material, too." Sheen, for his part, once introduced himself as "Uncle Fultie". Still, DuMont's limited success counter-programming a few slots would not be enough to save the network; Heldenfels states that the DuMont network's programs "resemble the grasping of program straws as much or more as they look like a strategic plan." DuMont would cancel Life Is Worth Living in April 1955, along with most of its remaining programs.
New fall series are highlighted in bold.
Each of the 30 highest-rated shows is listed with its rank and rating as determined by Nielsen Media Research.

Sunday

Note: On NBC, Producers' Showcase made its debut as a monthly series, airing 8:00–9:30 pm

Tuesday

Note: Beginning this season, Chrysler's Plymouth division alternated with R.J. Reynolds as sponsor of Camel News Caravan on Tuesdays and Thursdays. The Bob Hope Show and The Martha Raye Show each appeared monthly.

Wednesday

Thursday

* formerly Meet Mr. McNutley

Friday

* formerly Where's Raymond?

Saturday

Note: On NBC, the Saturday edition of Max Liebman Presents debuted as a monthly series, airing 9:00–10:30 pm. On ABC, Ozark Jubilee premiered in January from 9:00–10:00 p.m.
The Soldiers, a live military sitcom starring Hal March, Tom D'Andrea, and John Dehner, produced and directed by Bud Yorkin, aired eleven episodes on NBC Saturday schedule between June 25 and September 3, 1955, time of airing unavailable.