During its term of office, the Diefenbaker government had introduced reforms to social programs, a Canadian Bill of Rights, and other changes. The Tories tried to defend the decline in the Canadian dollar by pointing out the benefits to the tourism industry, exports, manufacturing and farming, and employment. They denied that the devaluation affected the price of bread, beef, gasoline and fruit and vegetables, saying that these prices were either set in Canada or were influenced by other factors. The Liberals campaigned under the slogan, "Take a stand for tomorrow", and attempted to portray the Diefenbaker government as "feeble", with a divided cabinet. The Liberals criticized the PCs for their "reckless mismanagement of finances", the slowdown in the Canadian economy, a lack of confidence in government policies, job losses, and a lower standard of living than in 1956. The Liberals also argued that the steep devaluation in the Canadian dollar was increasing the cost of living for Canadians. The 1962 election was the first contested by the social democraticNew Democratic Party, which had been formed from an alliance between the old Co-operative Commonwealth Federation and the Canadian Labour Congress. The party chose longtime Premier of SaskatchewanTommy Douglas as its first leader. The new party was able to recover ground lost by the CCF in the 1958 federal election, when it was nearly wiped out. It won almost 50% more votes than the CCF had ever managed, but it failed to achieve the major breakthrough that had been hoped for when the party was created. The NDP was shut out in Saskatchewan, its political base, where Douglas failed to win his own seat. Douglas's campaign was hurt by chaos in Saskatchewan brought about by the introduction of Medicare and a resulting strike by the province's doctors. Douglas was forced to enter the House of Commons through a by-election in British Columbia. Despite the initial problems, medicare proved popular, spread throughout the country, and is considered the NDP's major contribution to the Canadian social fabric. Social Credit returned to the House of Commons after being shut out in the 1958 election. While leader Robert N. Thompson and three other Socreds were elected in the party's traditional base in western Canada, the party's real success came in Quebec. Réal Caouette led the party's Quebec wing to victory in 26 ridings. Indeed, their win of 30 seats overall represented the party's greatest federal showing ever. They would never again equal, let alone surpass, that number - though the party gained its highest share of the vote in the 1963 election, it ended up losing 6 seats. The Socreds' success in Quebec was the result of several factors. Diefenbaker's poor French impaired the Tories' ability to communicate their message to francophone voters. In 1958, the PC's had successfully compensated for this handicap by utilizing the powerful electoral machine of the Union Nationale government under Maurice Duplessis. By 1962, Duplessis was dead and the Union Nationale was out of government. Nevertheless, many francophone Quebecers remained hostile to the Liberal Party. French-speaking voters had not yet warmed to the anglophone Pearson, and the controversy surrounding the new Liberal provincial government's radical agenda badly hurt the Liberal brand in rural Quebec. Nevertheless, while the Liberals actually lost significant vote share in Quebec, the split in the centre-right vote meant they still managed a plurality there both in popular vote and seats - the Liberals actually gained ten seats in the province, despite the decline in vote share. In the end, despite their large losses the Tories' major saving grace was that the Liberals were only able to win seven seats west of Ontario; this election thereby began a pattern of the Tories dominating the provinces west of Ontario by a large margin and the Liberals being forced to rely on Ontario, Quebec and the Atlantic provinces, until the Tories' eventual demise as a party of government three decades later. The Tories were thus able to remain in power with the tacit support of the Socreds, as the two parties held enough seats between them to command a parliamentary majority. However, Diefenbaker declined to negotiate a more formal alliance between the two parties, something that would ultimately prove costly and result in the fall of his government the following year.
National results
Voter turn-out was 79.0%. Notes: * Party did not nominate candidates in previous election. x - less than 0.005% of the popular vote. 1 compared to Labor-Progressive Party results from previous election.
