Other than Benn, three candidates stood. Edward Martell was the leader of the National Fellowship. He claimed that the organisation usually supported the Conservatives, but had wanted to use the opportunity to oppose a socialist candidate. He had approached two local businessmen to stand for the group, but they had both declined the nomination. He described the group's policies as traditional Conservative ideals. Geoffrey Pearl stood as an anti-socialist liberal conservative. Martell met with Pearl before nominations took place, but Pearl was determined to stand. Martell did persuade another anti-socialist, Norman Moggs, to instead support the Fellowship candidate. Marguerite Lloyd was a housekeeper from Kensington, who had once attempted to become a local election candidate sponsored by the General and Municipal Workers Union. She described her platform as opposing "scandals, murders, robberies, vice and housing rackets". She decided to stand only at the last minute, and spent most of her savings on her deposit. A Mr Elkey of the British Commonwealth Party also arrived at Bristol City Hall in order to nominate himself, but after discovering that Lloyd was on the ballot paper, he decided not to stand.
Campaign
Benn was surprised at how quickly the by-election was organised, and was on holiday for the start of the campaign. He focused his campaign on the need for Parliamentary reform. Pearl also missed the start of the campaign. He campaigned from a van he parked in the constituency, and could only take press enquiries through his mother in London. He introduced new policies during the campaign, including the abolition of all taxation, other than on luxuries, the simplification of spelling, and a switch to driving on the right side of the road. He tried to withdraw on the day before the election, but was told that his name would have to remain on the ballot paper. Lloyd declared that she had no policies, but wanted to thank the city, as she had previously been treated in a local hospital, after falling in the Cheddar Gorge. She attended one of Benn's public meetings, sounding a klaxon until she was permitted to speak. Benn gave her fifteen minutes on the platform, during which she accused Benn of being too young, but her speech was largely ridiculed by the crowd. Martell asked the police to investigate threatening phone calls which he had received. He persuaded the Bristol South East Conservative Association to join his campaign, even though national Conservatives had called on their supporters not to vote against Benn.
Result
Benn was elected, with almost 80% of the votes cast. Martell became the first independent candidate in 17 years to hold his deposit.
