The election was called "the dockyard election", as almost the only campaign issue was the British Government's plans, agreed with Hassan's AACR government, to transfer the Gibraltar Royal Naval dockyard to Appledore International, with new investment from Britain of £ 28 million, but with a loss of some four hundred jobs. In the circumstances, the election amounted to a referendum on these proposals. Hassan and his AACR campaigned in favour of the deal, on the slogan "the only way ahead". Hassan stated firmly "I have obtained a very fair package and I feel a duty to see it implemented over the next four years. No one could have obtained a better deal." However, both of the leading opposition parties, the Democratic Party of British Gibraltar led by Peter Isola and the Socialist Labour Party of Joe Bossano, campaigned against. The Democrats' platform was that on winning the election they would renegotiate the deal and press Britain for a further £5 million to pay for economic diversification. The leader of the Socialist Labour Party, Bossano, was also a leading member of the Transport and General Workers Union, the biggest labour organization in Gibraltar, and his position was that Appledore should be sent packing and the British government's £28 million should be spent "to relaunch Gibraltar's economy on a sounder and more durable foundation".
Outcome
The turnout on 26 January 1984 was 74%, one of the highest ever known for a Gibraltar election. Despite the re-election of Hassan's AACR administration, all eight of its candidates being elected to the House of Assembly, there was a dramatic turn of events in the politics of Gibraltar, with Isola's Democratic Party, the main opposition to the AACR since 1980, losing all six of its seats, and Bossano's Socialist Labour Party winning seven and taking over as the official opposition. Bossano himself came third in the at-large election, beating six of the winning party's candidates. In a touch of irony, his party's only losing candidate was surnamed "Victory". The share of the votes was as follows:
Association for the Advancement of Civil Rights, 42,460 votes, 44.4% of those cast, eight members elected
Gibraltar Socialist Labour Party 32,534 votes, 34.2%, seven members elected
Democratic Party of British Gibraltar, 18.9%, none elected
Independents, 2.5%, none elected
The first fifteen candidates were elected to the House of Assembly.