2(x)ist


2IST is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches. 2XIST also launched a women's line featuring activewear, sleepwear and intimates. The company was founded in 1991 by Gregory Sovell and is headquartered in New York City.

History

2IST was founded in 1991 by Gregory Sovell, who left in 2005. The 2IST headquarters is located in midtown Manhattan in New York City.