There were 12 news organizations who made state-by-state predictions of the election. Here are their last predictions before election day.
D.C. Political Report: Slight Republican
Associated Press: Leans Bush
CNN: Bush
Cook Political Report: Lean Republican
Newsweek: Leans Bush
New York Times: Leans Bush
Rasmussen Reports: Bush
Research 2000: Toss-up
Washington Post: Bush
Washington Times: Battleground
Zogby International: Bush
Washington Dispatch: Bush
Polling
From May 2004, Bush won every single poll from the state. The final 3 polls taken from the state averaged Bush leading with 51% to 45%.
Fundraising
Bush raised $4,026,802. Kerry raised $1,418,159.
Advertising and visits
This state was considered a major swing state. Both the Republican ticket and Democratic ticket visited the state 7 times in the general election. Kerry focused mostly on the urban areas such as St. Louis and Kansas City, while Bush focused more on rural such as Warrenton and Sedalia.
Analysis
This was a better result for President Bush than 2000, when he carried the state by only 3%. In 2004, he received 265,789 more votes than in 2000, while Kerry won only 148,033 more votes than Gore in 2000. Bush won by a 7% margin. Kerry won just 4 counties in the state: Jackson County, Ste. Genevieve, St. Louis County, and St. Louis City., this is the last election in which Boone County voted for the Republican candidate.
Technically the voters of Missouri cast their ballots for electors: representatives to the Electoral College. Missouri is allocated 11 electors because it has 9 congressional districts and 2 senators. All candidates who appear on the ballot or qualify to receive write-in votes must submit a list of 11 electors, who pledge to vote for their candidate and his or her running mate. Whoever wins the majority of votes in the state is awarded all 11 electoral votes. Their chosen electors then vote for president and vice president. Although electors are pledged to their candidate and running mate, they are not obligated to vote for them. An elector who votes for someone other than his or her candidate is known as a faithless elector. The electors of each state and the District of Columbia met on December 13, 2004, to cast their votes for president and vice president. The Electoral College itself never meets as one body. Instead the electors from each state and the District of Columbia met in their respective capitols. The following were the members of the Electoral College from the state. All 11 were pledged for Bush/Cheney.