2010 WWE draft


The 2010 World Wrestling Entertainment draft was the eighth WWE draft, produced by the American professional wrestling promotion World Wrestling Entertainment. The draft took place over two days: the first day was televised live for three hours on April 26, and the second part, the "supplemental draft", was held on April 27. The first day was broadcast on WWE's Monday night program Raw on the USA Network in the United States, and the supplemental draft was available on WWE's official website. The televised portion was held at Richmond Coliseum in Richmond, Virginia. During the production of the draft, guest hosts were portrayed as authority figure characters on Raw; however, due to the importance of the event, the draft was run by the WWE management backstage, as are all other WWE programs.
Unlike sports draft lotteries where players are signed to a team, WWE drafts featured the exchanging of employees between WWE's two brands. The 2010 WWE draft marked the fifth time that only the Raw and SmackDown brands were involved; wrestlers along with other WWE personalities from these brands were eligible to be drafted. This was the first draft since 2005 to not feature the ECW brand, due to its disbandment on February 16, 2010. For the televised portion, matches determined which brand received a random draft selection. During the supplemental draft, brand and employee selections were conducted randomly. Based on 2009 regulations, drafted champions took their titles to their new brands, and tag teams were not exempt from being selected. Unlike the previous year's draft where each selection was for only one individual, 2010 featured two instances where at least two employees were drafted in one pick.
Overall, 21 employees from the company's roster were drafted in 19 selections, the fewest in a single night draft show since 2004. Eight selections were made on television, while the supplemental draft saw eleven draft picks that featured 13 draftees. Of the 21 selected personalities, seventeen were males and three were females. All but one draftee was a wrestler: The Great Khali's manager Ranjin Singh, who came to Raw in the supplemental draft along with Khali in one draft pick. SmackDown obtained the first draft pick by winning the first match, which resulted in the acquisition of the only drafted female wrestler on television, Kelly Kelly; John Morrison was Raw's first selection after winning the third match. In the supplemental draft, Unified WWE Tag Team Champions The Hart Dynasty were drafted as one selection to Raw, with their valet Natalya Neidhart drafted as a separate pick. In addition to Smith being drafted to Raw, Chavo Guerrero, Montel Vontavious Porter, and Hornswoggle were acquired by the brand for which they made their debuts in WWE.

Background

The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands to which employees were assigned to; the ECW brand additionally involved between 2006 and 2009. Since its inception, annual drafts have followed, except for in 2003. As in previous drafts that followed the Brand Extension, the purpose of the 2010 WWE Draft was to increase television ratings of WWE programming and refresh the rosters with new storylines for each brand. The 2010 WWE Draft was confirmed both by WWE and Richmond Coliseum via their websites between March and April 2010, which featured the draft eligibility of WWE employees from the Raw and SmackDown brands. The event was scheduled to take place over two days, in which the televised draft would air live on the USA Network in the United States from the Coliseum in Richmond, Virginia on the April 26 episode of Raw. The second portion of the draft, the "supplemental draft," was originally scheduled for April 28; however, it was announced during the live broadcast that it would be held the next day on April 27 with selections being announced via WWE's website.

Roster selections

Televised draft

During Raw, six matches were held among representatives of the two brands to determine which would receive a draft pick; except for one match that was for three selections, the others were for one. Each match featured a wrestler representing their brand; if a wrestler was drafted earlier in the program, they would represent their new brand. After the matches, a computerized system, which appeared on the Raw stage TitanTron, randomly selected a member from the opposing brand's roster for the winning brand.

Matches

Selections

Supplemental draft

Pick No.Brand Employee
RoleBrand Notes
RawThe Great Khali and Ranjin Singh
Male wrestler and managerSmackDown
10SmackDownChavo Guerrero
Male wrestlerRaw
11SmackDownCody Rhodes
Male wrestlerRaw
12RawNatalya
Female wrestlerSmackDownValet of The Hart Dynasty. Also appeared on SmackDown to feud with LayCool
13SmackDownChris Masters
Male wrestlerRaw
14RawEzekiel Jackson
Male wrestlerSmackDown
15RawGoldust
Male wrestlerSmackDown
16SmackDownHornswoggle
Male wrestlerRaw
17SmackDownRosa Mendes
Female wrestlerRaw
18RawThe Hart Dynasty
Male tag teamSmackDownWorld Tag Team Champions
WWE Tag Team Champions
19SmackDownMVP
Male wrestlerRaw

Response and aftermath

Following the televised draft, Josh Mathews, a commentator and interviewer for WWE, interviewed various wrestlers who switched brands. They included The Big Show, Christian, Kelly Kelly, Kofi Kingston, John Morrison, and R-Truth, who all stated that they viewed their new brands as an opportunity to engage in combat with new competitors and to achieve new success. Based on the 2009 regulations, champions that were drafted would carry their titles with them to their new brand. As opposed to previous drafts, this was the first to not feature a championship exchange brands since 2007. Similar to 2007, no tag teams were affected by the draft since tag teams and stables were drafted to the same brand either as a single draft pick or consisting of several draft picks to a new brand. The two alliances that switched brands were the stable of The Hart Dynasty, in which Kidd and Smith were in unison and Natalya consisted of a separate draft pick, and The Great Khali and Ranjin Singh, who were also drafted as one selection in the supplemental draft.
The draft had little effect on the WWE's television ratings. Despite not having direct involvement in the draft, NXT and WWE Superstars were a part of the weekly television lineup for the company and featured wrestlers from both brands. Generally, the ratings of the four shows during the week of the draft were consistent with the ratings of each from the previous week. The ratings for WWE programming the week before the draft were the following: the April 19 episode of Raw was watched by an average of 4.10 million viewers in the first hour and 4.20 in the second hour for an average 3.05 rating, WWE NXT on April 20 was watched by 1.21 million viewers for a 0.90 rating, the April 22 episode of WWE Superstars earned a 0.64 rating, while the April 23 episode of SmackDown was watched by 3.09 million viewers and earned a 1.8 rating. The draft episode of Raw was watched by 3.90 million viewers in its first hour, 4.99 in its second hour, and 4.98 in its final hour for an average of 3.07 rating. In the normal two-hour time slot for Raw, the show would have received a 3.4 rating. Later that week, WWE NXT was watched by 1,069,000 viewers for a 0.79 rating, WWE Superstars earned a 0.76 rating with 754,000 viewers, and SmackDown was watched by 2,718,000 million viewers for a 1.7 rating.

Footnotes