The 2011–12 season will continue to be sponsored by BMA Entertainment, a company owned by South China's convener Steven Lo. bma's sponsorship is worth HK$2 million. Of the HK$2 million, HK$1.2 million will be for the sponsorship of the Now TVHong Kong football channel. The league winners will receive HK$500,000 prize money, while the 1st runner's up and 2nd runner's up will receive HK$200,000 and HK$100,000 respectively. The referees' uniforms are sponsored by Lotto Sport Italia.
For the 2011–12 season, Now TV's channel 634 will become the Hong Kong Football Channel. The first live broadcast of the season will be Kitchee vs Sun Hei SC on 3 September 2011. The production cost will be sponsored by the TV station and supported by HKFA and the clubs. Advertising revenues, after subtracting Now TV's costs, will be shared with HKFA. Now TV announced that the channel will be free to all Now TV subscribers. The production cost of the channel is about HK$40 million. Now TV hopes that the Hong Kong government will subsidise the channel in the future, because they will also broadcast Hong Kong's inter-school matches. As Sun Hei has decided not to take part in the TV broadcast package, the HKFA has imposed four broadcast sanctions: No live home game broadcasts, no division of advertising revenues, no interviews or feature programmes of team personnel and no mention of their sponsors' names. Faced with these sanctions, Sun Hei's Chung Chi Kwong continued to say the club has the right to spend its resources the way they like and will not change its mind due to external influences.
League table
Positions by round
Fixtures and results
Round 1
Round 2
Round 3
Round 4
Round 5
Note: The match between Hong Kong Sapling and South China was played at Mong Kok Stadium.
Round 6
Round 7
Round 8
Round 9
Note: The match between Biu Chun Rangers and Kitchee was played at Mong Kok Stadium.
Round 10
Round 11
Round 12
Round 13
Round 14
Round 15
Note: Matches between Citizen and Sham Shui Po and between Sunray Cave JC Sun Hei and Kitchee were held in January 2012. Note: The match between Biu Chun Rangers and TSW Pegasus was played at Mong Kok Stadium.
Round 16
Round 17
Note: The match between Biu Chun Rangers and South China AA will be played at Mong Kok Stadium.
Due to unstable weather condition, the bma First Division League match between Citizen and HK Sapling which held at Mongkok Stadium tonight had been abandoned and re-scheduled to 15 May 2012
Round 18
Season statistics
Top scorers
Hat-tricks
Scoring
First goal of the season: Leung Tsz Chun for Sunray Cave JC Sun Hei against Kitchee '
Widest winning margin: 6 goals
* Kitchee 6–0 Hong Kong Sapling '
Highest scoring game: 10 goals
* TSW Pegasus 6–4 Citizen '
Most goals scored in a match by a single team: 6 goals
* Kitchee Kitchee 6–0 Hong Kong Sapling
* Sham Shui Po Sham Shui Po 2–6 Tuen Mun
* Kitchee Biu Chun Rangers 2–6 Kitchee
* TSW Pegasus TSW Pegasus 6–4 Citizen
Most goals scored in a match by a losing team: 4 goals'
