Polling indicated significant opposition from Republican primary voters in Michigan towards Snyder's bid for re-election. This came in the midst of discussions by the Tea Party network regarding whether incumbent lieutenant governor Brian Calley should be replaced as Snyder's running mate. Snyder started running campaign ads in September 2013, immediately following the Mackinac Republican Leadership Conference and formally declared that he is seeking re-election in January 2014. In August 2013, Tea Party leader Wes Nakagiri announced that he would challenge Calley for the Republican nomination for lieutenant governor. At the Mackinac Republican Leadership Conference, speculation reported by the media also included Todd Courser as a potential challenger to Calley. At the Michigan Republican Party state convention, which took take place on August 23, 2014, incumbent lieutenant governor Brian Calley won renomination. On January 3, 2014, Mark McFarlin, announced that he would be running for the Republican nomination. He believed that his populist platform was too conservative for the Democratic ticket, and that he could get crossover support in the general election. However, he did not submit his filing petitions in time to qualify for the August primary ballot.
Todd Courser, Tea Party activist, candidate for the Michigan Board of Education in 2012 and for chairman of the Michigan Republican Party in 2013
Polling
Hypothetical polling
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Results
Democratic primary
leadership rallied support behind former U.S. Representative Mark Schauer, who ran unopposed in the Democratic Party primary. Party Chairman Lon Johnson encouraged all other potential challengers to stay out of the race so as to avoid a costly and potentially bitter primary campaign. Conservative Democrat and "birther" Mark McFarlin had announced on November 29, 2013, that he was running for the Democratic nomination for governor, but he switched parties on January 3, 2014, leaving Schauer as the only candidate for the Democratic nomination.
Candidates
Declared
Mark Schauer, former U.S. Representative
Withdrew
Mark McFarlin, private investigator and Independent write-in candidate for governor in 2002