2016 MTV Video Music Awards
The 2016 MTV Video Music Awards were held on August 28, 2016 at Madison Square Garden in Manhattan. Adele's "Hello" was the most nominated video with seven categories. This marked the 33rd edition of the live broadcast. Beyoncé led the nominations with a total of eleven, followed by Adele, who had eight. Rihanna received the Michael Jackson Video Vanguard Award after performing several medley numbers during the ceremony. Britney Spears marked her first performance at the awards show since the heavily criticized 2007 show nine years prior. Beyoncé won eight awards to bring her career total of wins to 26 VMAs, overtaking Madonna's previous record of 20 awards, making her the artist with the most wins in the history of the award show.
The ceremony was shown on multiple Viacom cable networks and through smart TV and mobile devices which allow access to MTV's TV Everywhere-authenticated live stream within their app, along with MTV's website and Facebook Live.
Compared to the previous year's show which had a lesser amount of Viacom networks simulcasting the ceremony, the 2016 ceremony's numbers showed a 35% drop across the measured networks carrying the ceremony, making it the lowest rated ceremony in MTV's 32-year history beating out 1996 and 2015, totalling a cumulative 6.5 million viewers, though the network also claimed substantial additional streaming viewership across MTV apps and Facebook Live. 3.3 million viewers saw the show via MTV.
Performances
Presenters
Pre-show
- DJ Khaled – host
- Charlamagne Tha God and Lizzo – co-hosts
- Lizzo – presented Song of Summer
Main show
- Sean "Diddy" Combs — presented Best Hip-Hop Video
- Hailee Steinfeld — spoke about Best New Artist voting procedures
- Chance the Rapper — introduced Ariana Grande and Nicki Minaj
- Alicia Keys — presented Best Male Video
- Michael Phelps — introduced Future
- Kanye West — premiered "Fade" music video
- Naomi Campbell — introduced Rihanna's second performance
- Rita Ora and Ansel Elgort — introduced Nick Jonas and Ty Dolla $ign
- Serena Williams — introduced Beyoncé
- Bebe Rexha and Tove Lo — presented the winners of professional categories
- Jaden Smith and Shameik Moore — presented Best Collaboration Video
- Kim Kardashian — introduced Britney Spears and G-Eazy
- Simone Biles, Laurie Hernandez, Madison Kocian and Aly Raisman — presented Best Female Video
- Tracee Ellis Ross — introduced Rihanna's third performance
- Fifth Harmony — presented Best New Artist
- Alessia Cara and Troye Sivan — introduced The Chainsmokers and Halsey
- Jimmy Fallon — presented Video of the Year
- Mary J. Blige — introduced Rihanna's final performance
- Drake — presented Video Vanguard Award
Winners and nominees
This year's nominees were presented on July 26, 2016, on MTV's Facebook page live.Winners are highlighted in Bold
Video of the Year
Beyoncé — "Formation"- Adele — "Hello"
- Justin Bieber — "Sorry"
- Drake — "Hotline Bling"
- Kanye West — "Famous"
Best Male Video
- Drake — "Hotline Bling"
- Bryson Tiller — "Don't"
- The Weeknd — "Can't Feel My Face"
- Kanye West — "Famous"
Best Female Video
- Adele — "Hello"
- Ariana Grande — "Into You"
- Rihanna — "Work"
- Sia — "Cheap Thrills"
Best New Artist
- Desiigner
- Zara Larsson
- Lukas Graham
- Bryson Tiller
Best Pop Video
- Adele — "Hello"
- Justin Bieber — "Sorry"
- Alessia Cara — "Wild Things"
- Ariana Grande — "Into You"
Best Rock Video
- All Time Low — "Missing You"
- Coldplay — "Adventure of a Lifetime"
- Fall Out Boy — "Irresistible"
- Panic! at the Disco — "Victorious"
Best Hip-Hop Video
- 2 Chainz — "Watch Out"
- Chance the Rapper — "Angels"
- Desiigner — "Panda"
- Bryson Tiller — "Don't"
Best Electronic Video
- 99 Souls — "The Girl Is Mine"
- Afrojack — "SummerThing!"
- The Chainsmokers — "Don't Let Me Down"
- Mike Posner — "I Took a Pill in Ibiza"
Best Collaboration Video
- Beyoncé — "Freedom"
- Ariana Grande — "Let Me Love You"
- Calvin Harris — "This Is What You Came For"
- Rihanna — "Work"
Breakthrough Long Form Video
- Justin Bieber —
- Chris Brown — Royalty
- Florence + The Machine — The Odyssey
- Troye Sivan — Blue Neighbourhood Trilogy
Best Direction
- Adele — "Hello"
- David Bowie — "Lazarus"
- Coldplay — "Up&Up"
- Tame Impala — "The Less I Know the Better"
Best Choreography
- Beyoncé — "Sorry"
- Missy Elliott — "WTF "
- FKA Twigs — M3LL155X
- Florence + The Machine — "Delilah"
Best Visual Effects
- Adele — "Send My Love "
- FKA Twigs — M3LL155X
- The Weeknd — "Can't Feel My Face"
- Zayn — "Pillowtalk"
Best Art Direction
- Adele — "Hello"
- Beyoncé — "Hold Up"
- Drake — "Hotline Bling"
- Fergie — "M.I.L.F. $"
Best Editing
- Adele — "Hello"
- David Bowie — "Lazarus"
- Fergie — "M.I.L.F. $"
- Ariana Grande — "Into You"
Best Cinematography
- Adele — "Hello"
- Alesso — "I Wanna Know"
- David Bowie — "Lazarus"
- Ariana Grande — "Into You"
Song of Summer
- The Chainsmokers — "Closer"
- Drake — "One Dance"
- Selena Gomez — "Kill Em with Kindness"
- Calvin Harris — "This Is What You Came For"
- Nick Jonas — "Bacon"
- Kent Jones — "Don't Mind"
- Major Lazer — "Cold Water"
- Sia — "Cheap Thrills"
- Justin Timberlake — "Can't Stop the Feeling!"
Michael Jackson Video Vanguard Award