;Labour Party Wirral Labour's local election campaign was launched on 10 April 2018 at The Engineering College in Monk's Ferry with the help of the Liverpool City Region Metro Mayor, Steve Rotheram. Wirral Labour's key priorities were to protect services; work with the Police and Social services to clampdown on Anti-Social Behaviour and to work with the Metro Mayor to access funds to improve roads and highways. Wirral Labour received criticism by its own LCF for only having one target seat, the Green held ward of Birkenhead and Tranmere. Their campaign in Birkenhead included "Super Saturdays", personal attacks against the Green candidate and suspected Green voting Labour members put ona list and threatened with suspension. The Greens held the seat with an increased vote share. Other targets were later added. ;Conservative Party The Wirral Conservative's key priorities were to cut spending on consultants and senior directors; abolish country park and coastal area parking charges; scrap the Wirral View newspaper and use the money to reinstate school crossing patrols; scrap plans for food waste bins and instead do more to reduce packaging and plastic waste; ban lending to other councils and scrap plans to build on the Green belt. ;Liberal Democrats The Wirral Liberal Democrat's key priorities were to focus on getting basic services right; secure grants from the government that will recognise Wirral's needs; give local people a greater say, particularly over the Wirral Growth Company; "leave nobody out", particularly in the example of health and social services; make sure money from the sale of council assets is put back into the community; better maintain the road network with more 20 mph zones to improve safety and to scrap the Wirral View. ;Green Party The Wirral Green Party's key priorities were to clamp down on waste and invest more in "key public services"; scrap the Wirral View newspaper and invest savings made in improving the environment; freeze executive pay and introduce measures to address the "obscene pay gap" between the lowest and highest paid council staff; prioritise key brownfield sites for regeneration and housing to end the threat to Wirral's Green belt; transform democratic structures to secure "a more inclusive and transparent council in contrast to the rigid closed shop operated by the Labour Party" and to prioritise investment in active travel with pedestrians, cyclists and cleaner air. ;Other parties Sole UKIP Candidate, Paula Walters, was urged to withdraw her nomination by The Labour Party due to a series of "hate-filled" tweets from an account under her name that compared migrants to terrorists.
Retiring councillors
Ward results
Results compared directly with the last local election in 2016.
On 20 July, Conservative candidate Des Drury sent a printed letter to nearly 1,200 residents about a planning application being approved for the ex-Bromborough Secondary School site that borders the south of the ward. The letter mentions a "More than 1,000" signature strong petition opposing the application. The lead petitioner, who spoke in front of the planning committee when the application was considered on 19 July, was future Labour candidate Jo Bird. This was despite the fact that all 7 Labour councillors on the committee voted to approve the application.
Upton by-election 2018
Cllr Matthew Patrick, first elected in 2013, announced his resignation on 21 September 2018. He formally resigned on 7 October 2018 with a casual vacancy announced the following day.
