Besides the daily press, 2512 is the only generalist publication in Réunion since a competitor, founded several months earlier than 2512, went bankrupt in December 2006. Its content varies greatly, even if certain columns do appear on a regular basis, such as those on the media or the environment. Although the editorial staff is only small, it prepares a dossier on a particular theme each month. Subjects that have already been treated include: the mobility of the inhabitants of Réunion beyond their island, their relationships to their bodies, and their driving habits.
Like those of many other news magazines such as Time, the cover of 2512 includes a frame with all important information. The logo appears at the top of the lefthand side of the page, just below the words "Lire intense", a play on words recalling the old slogan used to attract tourists to Réunion: "L'île intense". The main title and an image occupy the rest of the page. The back cover is sold as advertising space.
Magazine
Each edition of 2512 is divided into three sections:
The review, which contains a diverse multitude of columns, with several important regular ones.
The dossier, which includes a series of articles and illustrations about the topic presented on the cover. This section begins with a double page photograph complemented by a summary.
The notebook, which concentrates on cultural news. This section begins with a mosaic of photographs spread across a double page.
Production
Publisher
The magazine is published by a printing house called L'Ours et la Prose, a limited liability company with shares worth 21,000 euros. It is located at 112 rue Sainte-Marie, in Saint-Denis. The three shareholders and co-directors are Thierry Caro, Stéphane Cazanove and David-Alexandre Techer, young inhabitants of Réunion who were all 24 years old at the founding of the company. An alumnus of the Institut d'études politiques de Lille, Caro was for one year the editor-in-chief and the director of publication. Cazanove was previously a physical education teacher at a private college in the island's capital city. He is the commercial director. Techer is the artistic director.
Printing and distribution
Most editions were printed in Mauritius by the enterprise Précigraph, which is based at Pailles. However, the printer Ah-Sing in Réunion has since taken over the operation. 2512 is printed in a format which is slightly smaller than A4, and regularly has more than 80 pages. The magazine targets those interested in culture, young people and public servants. It is sold for €3.50 and is distributed to all the principal points of sale in Réunion by the Agence réunionnaise de distribution de la presse, a local subsidiary of Nouvelles Messageries de la Presse Parisienne which holds a monopoly over this market in Réunion.
