4F (company)


4F is a Polish sportswear company established in 2007 and headquartered in Wieliczka, Lesser Poland Voivodeship, southern Poland. The company is owned by OTCF S.A. whose other subsidiaries include brands like Outhorn and 4Faces. It offers sports, tourism and casual wear clothing as well as accessories. The brand currently operates 174 stores in Poland and its products are present in around 500 multi-brand stores in 30 countries.

History

In 2003, the Horn Partner company opened its first retail store offering sportswear under the 4Fun brand. In 2007, the company changed the name to 4F Performance, and since 2010 it has adopted the 4F name. In 2008, it officially started cooperation with the Polish Olympic Committee. The brand was selected to dress Polish athletes at the 2010 Winter Olympics in Vancouver, 2012 Summer Olympics in London, 2014 Winter Olympics in Sochi, 2015 European Games in Baku as well as 2016 Summer Olympics in Rio de Janeiro. It also provided sportswear clothing to young Polish athletes at the Youth Olympic Games in Singapore and Nanjing. Besides the PKOl, since 2010, the company has also been collaborating with the Polish Paralympic Committee.
4F cooperates with six other national olympic committees and has dressed 6 national representations, including teams from Poland, Serbia, Croatia, Latvia, Greece and North Macedonia.
In 2016, 4F company opened its first stores abroad in Latvia, Slovakia, Romania and the Czech Republic.
The brand is also an official partner of such organizations as the Polish Ski Federation, Polish Biathlon Association, Polish Athletic Association, Polish Speed Skating Association, the Polish Handball Federation and the Slovak Biathlon Association.
In 2018, the 4F company was unveiled as one of the official presenting sponsors of the Four Hills Tournament held in Germany and Austria for the four next upcoming editions of the event as well as the FIS Alpine World Ski Championships in 2021.

Ambassadors of the brand