721835 is the second full-length album by Double Experience, released worldwide on August 1, 2014. It is their first album released independently via their record label Colfax Rock. According to a blog post by the band, the album title is leet for the word "tribes" and is not intended to be pronounced numerically.
Many of the lyrics and titles found on the album contain allusions to movies, video games and other assorted pop culture. "Horror Beyond Imagination" takes its title from the tagline to the fictitious Lucasfilm movie Blue Harvest. According to Tinsley, "Horror Beyond Imagination" was inspired by various articles about people who became "depressed and even suicidal" when faced with the fact they could not ever visit their favorite movie settings.
The title for "Strange Acquaintance" is derived from a cocktail of the same name served at The Lantern, a restaurant in Chapel Hill. The band would frequent the bar after recording sessions.
According to Tinsley, 721835 was originally going to be a concept album about a space adventurer on a planet of cyborgs as a metaphor for "rock music vs. electronic music" but lacked the foresight to successfully incorporate into the entire album.
Critical reception
Upon its release, 721835 received positive reviews. Royal Flush praised the record, noting that "the song writing is impeccable" and felt songs like "Who the Hell" "demonstrate Ian's amazing vocals and ability to carry the melody throughout the entire track." ModularBase echoed these sentiments, adding that the lyrics were "considerably well-written" throughout. Lærke Fenger of Rockfreaks.net gave 721835 a 7.5/10, calling it a collection of "ballsy, well-written alternative rock songs with cheeky riffs and ambitious vocal melodies". Though she recognized the range of sounds covered on the album, she ultimately concluded that "the best songs are still the ones that make the most use of the gritty rock 'n' roll approach they have perfected so well."
Personnel
Ian Nichols – vocals, lyrics Brock Tinsley – guitars, lyrics Tim Kealey – bass, synths Steve Bache – drums Kenny Saunders – drums Al Jacob – production, engineer Mitchell Marlow – co-production, additional instrumentation Jamie King – Mastering Dieter V.D.O – cover artwork
