Tabacalera Fernandez, best known to the English-speaking world as A.J. Fernandez Cigars, is a maker of cigars primarily grown and produced in Nicaragua and sold worldwide. The company is run by Abdel J. Fernandez, a third generation cigarmaker, and is a prominent manufacturer of cigars sold under a variety of labels, including "Man O'War," "Diesel," and "San Lotano"
Company history
Forerunners
A.J. Fernandez Cigars traces its roots back to San Luís, Cuba, where Abdel's grandfather started the San Lotano brand.
Development
Tabacalera Fernandez started in a decrepit facility in Estelí, Nicaragua with just six rollers. Rather than launching his own brand from the start, Fernandez first established himself as a manufacturer of cigars for other companies, such as the Rocky PatelSummer Blend 2008, which was produced in Fernandez's "Tafenic" factory in Estelí. A.J. Fernandez first earned his stripes as the manufacturer of the brands "Man O'War" and "Diesel" for sale by mailorder retail giant Cigars International and its associated companies. Man O'War, introduced nationally in the United States in 2009, is a medium-to-full bodied blend that quickly developed what contemporary cigar historian Richard B. Perelman has described as a "near cult status." In 2010 two new additions were made to the brand, a mild-to-medium product wrapped in a claro colored leaf called Man O'War Virtue, and a full-bodied product wrapped in a Colorado-maduro leaf called Man O'War Ruination. In 2011 a new blend made as a classic Cuban-sized corona with a ragged foot called the Man O'War Puro Authentico was introduced as well as a limited-production super premium called Man O'War Armada. The Dieselline, also launched in 2009, initially consisted of a single vitola — a thick 5-inch belicoso that the company called the "Unholy Cocktail." This was later supplemented by an even-shorter 60-ring robusto called the "Shorty." A second full-bodied blend, called Diesel Unlimited, was launched in 2010 in 4 vitolas, including a massive 7-inch, 60-ring double corona.
Company today
Today the Fernandez factory in Estelí is among the largest in Nicaragua, and produces some 9 million cigars a year. In the summer of 2010, Fernandez revived the long-discontinued San Lotano brand which was previously made by his grandfather in Cuba in the years before the Cuban Revolution of 1959. A.J. Fernandez Cigars currently sells its products in more than 32 countries, with sales outside of the United States accounting for approximately 10% of the company's total sales in 2013.
