ABC Olympic broadcasts
The Olympic Games aired in the United States on the broadcast network ABC during the 1960s to the 1980s. ABC first televised the Winter Olympic Games in 1964, and the Summer Olympic Games in 1968. ABC last televised the Summer Olympics in 1984 and Winter Olympics in 1988.
History
1960s
While CBS aired both the 1960 Winter and Summer Games, by 1964, a different network showed the Winter Games: ABC. Roone Arledge won broadcast rights for his network and began a relationship with the "five rings" that would last over two decades. The program used many of the same production staff from ABC's Wide World of Sports, as well as the same host, Jim McKay, who moved to ABC from CBS in 1961. In 1968, ABC showed both the Winter Games and the Summer Games.The 1964 Winter Games were in Innsbruck, Austria, and coverage was taped and flown by plane back to the United States. All of it was in black-and-white, but with most Winter Olympic events in the morning, most TV coverage aired the day the events were held. A portion of the Closing Ceremony was televised live via satellite. Everything else was videotaped and flown to the U.S. via a Munich-London-New York route. There was little margin for error. If a flight was canceled, ABC had a tape of a U.S.-Romania hockey game, played the day before the Opening Ceremony and shipped over, ready to play. All went well and it never made the air.
ABC aired 16.5 hours of coverage of the Innsbruck Games, the majority of the coverage occurring outside of primetime.
By 1968, ABC was broadcasting the Olympics in full color, and satellites made possible live coverage of several events at the Winter Games in Grenoble, France and of nearly all of the network's coverage of the Summer Games in Mexico City. In reality, only the Opening Ceremony and the ladies figure skating final were televised live via satellite; most other coverage was satellited to ABC and run off tape from New York. The 1968 Winter Olympics were the first to be televised in color.
Highlighting the 1968 Winter Games was a dramatic sweep in men's alpine skiing by Frenchman Jean-Claude Killy, while the major highlight of the Summer Games was a world-record long jump by Bob Beamon of the United States, which happened to air live in the US.
Coverage of the 1972 Munich massacre
In 1972, NBC showed the Winter Games from Sapporo, Japan, then ABC returned to carry the Summer Games in Munich, Germany. It was during the Summer Games that Palestinian terrorists attacked the Olympic Village and killed 11 Israeli athletes. Although Chris Schenkel was the actual host of the Games that year, Arledge assigned the story to McKay largely because he was a local news anchor in Baltimore, Maryland prior to joining CBS. McKay was joined on set by ABC news correspondent Peter Jennings, and coverage continued for many hours, until the outcome was known. Howard Cosell went with the film crew to get interviews in the village. McKay later won an Emmy Award for his coverage.1976–1988
By the time the 1976 edition came around, McKay was now installed at the host, a role he would play throughout the 1970s and '80s. ABC also aired the 1980 Winter Olympics.Chuck Mangione's instrumental song "Give It All You Got" was originally featured as the official theme of the 1980 Winter Olympics, held in Lake Placid, New York. ABC had used Mangione's recordings four years earlier during their coverage of the 1976 Summer Olympics, and then-ABC Sports president Roone Arledge asked the musician to create the theme song for the Winter games. Mangione also performed the song live at the Closing Ceremonies on February 24.
The 1980 Winter Olympics was the setting for the "Miracle on Ice", a medal-round men's ice hockey game in Lake Placid, New York, on February 22. The United States team, made up of amateur and collegiate players and led by coach Herb Brooks, defeated the Soviet team, which consisted of veteran professional players with significant experience in international play. The rest of the United States had to wait to see the game, as ABC decided to broadcast the late-afternoon game on tape delay in prime time. Sportscaster Al Michaels, who was calling the game on ABC along with former Montreal Canadiens goalie Ken Dryden, picked up on the countdown in his broadcast, and delivered his famous call:
The Opening and Closing Ceremonies of the 1984 Summer Olympics, and 1988 Winter Olympics were hosted on ABC by Jim McKay and Peter Jennings.
ABC Sports also covered the 1984 Winter Olympics in Sarajevo, Yugoslavia, and the 1984 Summer Olympics in Los Angeles, USA. The 1988 Winter Olympics in Calgary, Alberta, Canada are the most recent Olympics to be covered by ABC Sports.
Since the 1988 Winter Games
After that, the network, at the insistence of new owner Capital Cities Communications, opted not to bid for the rights to show any future Games. Subsequently, The Walt Disney Company acquired Capital Cities-ABC in 1995 and began the process of putting more effort into the branding of ABC's sports channel ESPN than of ABC Sports itself.According to Al Michaels, ABC was in the running to purchase the broadcasting rights for the 1996 Summer Games from Atlanta. As a provision in his contract renewal with ABC back in 1992, in the event that ABC were to broadcast the Olympics again, Michaels would get to become the prime time anchor while Jim McKay would instead play an emeritus role. Ultimately though, NBC bought the rights to the Atlanta Games for $456 million, edging out ABC by $6 million.
In August 2008, ESPN, which produces sports broadcasts for ABC, stated that they would make a serious bid for the 2014 games in Sochi, Russia and the 2016 games in Rio de Janeiro, Brazil. However, NBC won the rights to American television coverage of the Olympics through the 2020 Summer Games.
On May 7, 2014, NBC now holds control of the Olympic television coverage in the United States through 2032 Summer Games.