Aadavari Matalaku Arthale Verule is a 2007Teluguromantic drama film, produced by N. V. Prasad, S. Naga Ashok Kumar on Sri Sai Deva Productions banner and directed by Sri Raghava. The film stars Venkatesh, Trisha in the lead roles and music composed by Yuvan Shankar Raja. The film's title is inspired from a song in Kushi.it is also original song of missamma. The film was released theatrically on 27 April 2007 and became a high commercial success. It was also a critically success, winning three Nandi Awards and one Filmfare Award. Following its success, the film was remade in Tamil as Yaaradi Nee Mohini, in Bengali as 100% Love, in Bhojpuri as Mehndi Laga Ke Rakhna, in Kannada as Anthu Inthu Preethi Banthu and in Odia as Prema Adhei Akshyara.
Plot
Ganesh is from a middle-class family. He makes several bids to obtain employment but all in vain due to his poor language skills and inadequate educational qualifications. All his friends settle in life, but he continues to struggle in finding employment. Ganesh has two best friends Vasu, and Seenu. His father, who is a teacher, is always critical of him for being an irresponsible person. This just added to his list of woes. At this juncture, Ganesh catches a glimpse of Keerthi and immediately falls in love with her. He learns that she works for a software solutions firm. Luckily, Ganesh finally secures employment in the same firm. Keerthi eventually turns out to be a short-tempered young woman. On a business trip, Ganesh accompanies her along with two other colleagues intention of getting them married earlier is put aside because Vasu and Keerthi leave the house to make their own identity. This causes heartache to their grandfather. With the passing of a few days, the parents of Keerthi and Vasu decide to get them married to appease their grandfather. After several turns of events, Keerthi realizes that she is in love with Ganesh. Ganesh asks her to forget him, during a late night meeting, because he believes that it would create problems in their happy family. Keerthi's grandfather notices them conversing and admonishes Keerthi for bringing disrepute to their family and asks Ganesh to leave his village. Ganesh gets ready to leave when he sees everyone putting down the decorations for the wedding. Vasu tells him to go away, but Ganesh begs him to marry Keerthi. While Ganesh is on his way, the bunch of goons he saved the family from, sticks a knife in him and he is taken to the hospital. Seenu sarcastically tells Vasu that he forgot that Vasu doesn't like Ganesh. Everyone slowly leaves to go to the hospital, except Keerthi and her grandfather. Keerthi says that she will never disobey her grandfather. Afterward, Keerthi and her grandfather go to the hospital and Ganesh wakes up to go to the railway station. He sees that everyone is outside his room and he also sees Keerthi and Vasu's grandfather. In time, the rest of Ganesh and Keerthi's family comes to stay with Ganesh for a few days. The movie ends when Ganesh and Keerthi became a happy couple and live together happily.
Selvaraghavan directed his maiden Telugu venture which he had committed to make since 2003 with Venkatesh in the leading role. He wrote the script, taking experiences from life experiences of friends who were unemployed graduates, like the film's main character.
Soundtrack
The music was composed by director Sri Raghava's friend and "frequent" composer Yuvan Shankar Raja, teaming up again after producing successful Tamil albums such as Kaadhal Kondein, 7G Rainbow Colony and Pudhupettai. This film remains their last collaboration before they split up, before NGK and Sri Raghava decided to work with another composer. The soundtrack was released on 28 March 2007 at Rama Naidu studios. It features 6 tracks overall with lyrics by Kulasekhar, Kandi Konda, Sirivennela Sitaramasastri and Chandrabose. Four of the songs were later reused in the Kannada remake of the film, Anthu Inthu Preethi Banthu. Upon the film's release, the music received positive reviews, being praised as "extraordinary", winning composer Yuvan Shankar Raja much accolades and a nomination at the 2008 Filmfare Awards South for Best Music in Telugu.
Box office
The film was released on 272 screens, including 15 in Karnataka, 8 in Orissa and 21 overseas. The movie has collected Rs. 30 crores and completed a 50-day run in 200 centres and a 100-day run in 21 centres.
