Admiral (gambling)


Admiral is a British gambling company, with high street venues and gambling websites. It is a subsidiary of Luxury Leisure, which is owned in turn by Novomatic.
Admiral have more than 1,500 outlets worldwide, including over 60 casinos.
In 2015, Luxury Leisure bought Brian Newton Leisure Limited, and announced that all its trading locations would be rebranded as Admiral in 2016, including Sun Valley, Shoppers Pride and Newton's Amusements.
Admiral have 29 "electronic casinos" in Serbia, where they have been based since 1994.