The national director of Advance Australia was Gerard Benedet, a former Liberal Party staffer who led the organisation during the 2019 Australian federal election. Benedet stood down in September 2019, and was replaced by Liz Storer, former City of Gosnells councillor, and advisor to Liberal senator Zed Seselja. High-profile backers include businessmen such as Maurice Newman, Kennards Self Storage managing director Sam Kennard, and Australian Jewish Association president David Adler. Other members of the advisory council include security specialist Sean Jacobs and journalist Kerry Wakefield. Queensland businessman James Power is also said to have been involved. In its first four months, Advance Australia raised $395,000 and signed up 27,500 members. By May 2019, it had raised $1.7 million, according to Benedet. It raises money through donations on its website. Benedet says the membership is 60 per cent male and has an average age of about 50. Advance Australia has been accused of astroturfing and being little more than a front for the Liberal Party, much as GetUp has been accused of being a front for the Australian Labor Party. Advance Australia's independence has yet to be tested, whereas GetUp has been cleared of ties to the Labor Party on three occasions by the Australian Electoral Commission.
Policies
The group says it opposes left-wing activists who are trying to change the Australian way of life. It decries radicalism and political correctness, and says, "Mainstream values have been the bedrock of Australia’s growth as a western liberal democracy". It promotes family values, free markets, meritocracy, business, a Judeo-Christian heritage, a strong defence force and national borders. The group believes that anthropogenic climate change is a "hoax", with current national director Liz Storer describing of the teaching of the predominant scientific view as "the other side of the story being shoved down their throats. It's already happening. The left have infiltrated our education systems. Any aware parent knows that their child is being taught the left's ideology."
Campaigns
The earliest campaigns of Advance Australia were online petitions to:
keep Australia Day on January 26 to mark the anniversary of the First Fleet's arrival,
oppose plans by the Labor Party to scrap dividend imputation tax refunds for retirees with superannuation, and
oppose targets set by the Labor Party to reduce carbon-dioxide emissions.
costumed characters named Captain GetUp and Freddie Foreign Money appeared in electorates where GetUp was trying to unseat Liberals who had been key supporters of a leadership challenge by Peter Dutton, and
a documentary-style series was launched on social media attacking GetUp.
In 2020 the lobby group commenced a campaign to target children with an e-book titled "10 climate facts to expose the climate change hoax" in an attempt to go against the established scientific view on climate change. The group are seeking to have their material distributed in classrooms. However the New South Wales Department of Education has stated it would not allow them in schools as they are not objective and would be in violation of the Controversial Issues in Schools policy. The Victorian Education MinisterJames Merlino has described the book as "rubbish", adding "this organisation is a front for a group of ill-informed climate change deniers".
