Advertising Standards Authority (South Africa)
The Advertising Standards Authority of South Africa was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose is to manage South Africa's voluntary, self-regulating system of advertising. The ASA worked with a variety of marketing communication industry stakeholders to ensure that advertising content in the country meets the requirements of its Code of Advertising Practice and to control advertising content in the South African public's interest. The ASA of South Africa's Code of Advertising Practice is based on the Consolidated ICC Code of Marketing and Advertising Communication Practice prepared by the International Chamber of Commerce. Member organisations, including advertisers, advertising agencies, and the media agree upon advertising standards in the ASA code and work to effect the swift correction or removal of any advertising that fails to meet their agreed-upon standards.
Member organisations include:
