Alex Tronic is Scottish electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, Scotland. Croan works from his private recording studio also based in Edinburgh. MusicTech magazine describe the studio as a "Vintage Synth treasure trove. His debut album To Infinity was championed by Radio 1 and the track "Chiller" made iTunes top 20. The latest single "A Voice for the Silent" which features the words of Australian philanthropist and animal rights activistPhilip Wollen. Tronic has also had success with "Feels Like Falling", his second collaboration with Scots chanteuse Shuna Lovelle. The EP peaked at number 1 in iTunes Lounge charts in February 2018. The single has been heavily rotated on the influential radio station Chill FM. The previous single "Brave About It" which also features vocalist Shuna Lovelle, released in July 2017 also made number 1 on the iTunes lounge charts. This EP was a follow up to the critically acclaimed CD Nature Flow which was presented as Alex Tronic V Leith Bass Team. Nature Flow has received millions of hits on the streaming service Spotify. Alex Tronic debuted on vinyl in with a record entitled Mind Matters/Obsessional, which was released by Peyote Records. According to Is this music? magazine, he has mastered the "rare trick of blending familiarity with innovation" within his unique style of electronica and dance music. Alex Tronic's debut album To Infinity was released on his own eponymous label Alex Tronic Records in 2009. The "Back in the Room EP" release followed in 2010, and Shifting Sands album was released in 2011. Electricals EP by Alex Tronic features vocalist Kirsty Brown and also includes remixes by ATR artist . The ideas and recordings for the EP began during Summer 2011, when Croan relocated to Ibiza to DJ and record. The EP was completed in Edinburgh during winter 2011/12. Alex Tronic and Becki Bardot's Balearica sessions EP features vocals from Sally Stapleton and was also released in 2012. In March 2014, Alex Tronic introduced a new project for more chilled work called Leith Bass Team which debuts a track "Magical Float". This work appears in March 2014 on Goa Beach Vol. 23. Here Alex Tronic collaborates with YSE Records on Goa Beach Vol. 23 a powerful, double CD edition packed with the finest Goa Trance and 12 finest Lounge Music Productions. The Double CD is compiled by DJ Bim and Alex Tronic. Recent projects include compiling Goa Beach volumes 25/27 for Yellow Sunshine explosion Records with DJ Bim Double CDs one side trance, one side chill, formats. They were released in April 2015. In March 2016, Alex Tronic contributed two tracks, "Lubdub" and "Sunshine Lover" to Goa Beach Volume 28, distributed by Edel Kontor.
Live performances
Alex Tronic's live set-up includes the use of keyboards, samplers, effects, and a laptop. Members of ÅsA, Keser and Metaltech have occasionally performed live alongside Croan as Alex Tronic Band.
Croan occasionally speaks at Music Industry seminars and has been involved as an industry expert on panels for PRS for Music. The event "Make it Happen" in Inverness featured a wide and knowledgeable variety of speakers, including Mercury Records A&R David O'Hagan, PRS for Music’s Jules Parker and Stuart Fleming, and solicitor Helen Searle. He has also been a panelist at the Edinburgh-based Music Industry night Born To be Wide which is held monthly at Electric Circus. Here he spoke alongside Owen Morris,, John McLaughlin and Francis Macdonald. The seminar entitled "The Producers" was aimed at giving insight into what it takes to be a music producer in an ever-changing industry.
Croan's own Recording studio Alex Tronic Records Recording studio and Alex Tronic Records label are based at Hillside Crescent in Edinburgh. He relocated temporarily to run the label, record and perform live in Ibiza in summer 2011.
