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Alexander Deichsel
Alexander
Deichsel
is a
German
sociologist
and
professor
at the
University of Hamburg
.
Deichsel
completed
his
abitur
at the
Christianeum Hamburg
.
He is the
founder
of
sociology
of
brand
and co-editor of
the Complete Works
of
Ferdinand Tönnies
.
Works
Markensoziologie
,
Frankfurt on Main
,
2006