Alexandra Bruce (filmmaker)


Alexandra "Chica" Bruce is a Brazilian-American publisher, author and filmmaker, who began her career working on independent films and directing music videos in New York City, soon after graduating from Brown University.

Producer

Bruce was hired as one of the three original producers of the regularly-programmed American television show Yo! MTV Raps, which debuted on August 6, 1988. As the Associate Producer, she was responsible for convincing her friend, Fab 5 Freddy, to agree to host the original iteration of the show. The two previous pilots for this show, produced earlier that summer by MTV's On-Air Promotions Department Senior Producer, the late Peter Dougherty and the late Ted Demme showed great promise and Yo! MTV Raps soon became one of the most popular programs on MTV in its history to date, routinely garnering Nielsen ratings of 2.0 or more, which was high for this Viacom channel of that era. Bruce soon formed her own production company and directed, produced, edited dozens of music videos for artists associated with the Golden age of hip hop, including Run-D.M.C., EPMD, Eric B. & Rakim and KRS-One.
With the decline of the video music era, Bruce put her focus during the early 2000s on writing books about popular culture, science and spirituality, six of which were published but sporadically continued working on film shoots. Notably, she was the Line producer of the 10-minute introductory segment of the 30-minute pilot for the Disinformation, with proponents of the controversial Montauk Project, in which she played herself.. The series was sold to BBC Four and ran on that British TV channel for two seasons. However, that particular segment became a cult clip, of its own and recently reappeared on the Boing Boing TV channel, where it was part of the eclectic programming offered to passengers of Virgin Express Airlines on their individual seatback TVs.
In 2010, Bruce completed work on two feature films as a co-producer, second unit director on: Discover the Gift, released on September 30, 2010 by Random House on June 17, 2011 and as a researcher on the film version of Vincent Bugliosi's book, The Prosecution of George W. Bush for Murder, released on October 5, 2012.
In 2014, Bruce was a producer on the film, Heal for Free, directed by Steve Kroschel. In January 2015, the Digital Distribution Rights were sold to Gaiam Vivendi Entertainment, a division of Cinedigm.

Other activities

Bruce has been the publisher and author of ForbiddenKnowledgeTV.net since October 2010 and launched a revamped version of the site in September 2016.

Filmography