Alexandra Mary Hirschi


Alex Hirschi is an Australian social media celebrity, presenter, and vlogger. She is best known for her automotive videos, which she posts on a regular basis on Facebook, Instagram and YouTube. Her Facebook page has more than 20 million followers, her Instagram over 6 million followers, and she has over 4 million subscribers on YouTube. According to Socialbakers, her Facebook page was globally the fastest growing auto page in 2018.

Personal life

Born in Brisbane, Australia, Hirschi had a passion for cars at an early age. The first car she owned was a Mitsubishi Lancer. Hirschi studied Journalism & Business at Queensland University of Technology before moving to Dubai in 2008. For 9 years, she was a newsreader and presenter for a talk radio show on Dubai Eye 103.8, where she interviewed many celebrities including John Travolta, Jake Gyllenhaal and Liam Neeson. In 2018, she left the radio show and became a full-time influencer on social media.

Career

Hirschi's social media presence allows automotive brands like Bugatti and Ferrari to advertise their products through her. Instead of being an automotive journalist, she states that she provides "insight into the supercar culture and what it’s like to drive these incredible cars in a light, fun way." Being one of the few women in supercar culture, she also opens up the demographic for these vehicles.
In March 2018, Arabian Business listed her as one of the 50 Most Influential Women In The Arab World. In the same month, Esquire Magazine Middle East named her Influencer of the Year.
On 10 June 2018 she appeared on Germany's free to air TV RTL II on the Car Show GRIP Das Automagazin where she co-presented the one-off Bugatti L'Or Blanc and the La Ferrari Aperta.
In January 2019, Broadcasting & Cable announced Hirschi will be hosting their new car TV show ‘Car Crews’. The show is released on Insight TV and focuses on uncovering different car cultures across the United States.
In February 2019, Arabian Business nominated Hirschi again as one of Top 30 most influential women in the Arab World.
Hirschi has also been seen driving laps with The Stig from Top Gear on a track Abu Dhabi. Additionally, she drove the official Batmobile from the 1989 Batman Film.
In 2020 Hirschi won a Shorty Award for Breakout YouTuber.

Filmography

Television