Alexei Shulgin is a Russian born contemporary artist, musician, and online curator. Working out of Moscow and Helsinki, Shulgin established the Immediate Photography Group in 1988 and started his career in this area of study. After 1990, he shifted his interests from photography to the Internet, and consequently, in 1994, founded Moscow-WWW-Art-Lab , collaborating with many artists from London and Slovenia. That very same year, the artist created an online photo museum called "Hot Pictures". In 1997, Shulgin continued his work with the invention of Form Art, and later that year the introduction of the Easy Life website. In 1999, Shulgin became Webmaster at FUFME, Inc. Since 2004, Shulgin has been a co-owner of Electroboutique.
Highlights
Particularly involved with software art and internet art, he is a part of the readme culture and uses code as a form of art. In 1997, he released his first interactive work, Form Art, in which only minimum factors are programmed in the form of HTML. Shulgin describes this page as a "formalistic" aesthetic art site - a play on words taking into account the clean composition as well as the tools of its creation. Navigating this site requires aimless click-throughs of blank boxes and links, which lead the viewer through 19 pages of "form art" animations. Behavioral expectations are subverted by frequently overriding default functionality of basic form elements such as radio buttons and list boxes. Shulgin is probably most well known for his ongoing so called "386DX" performances, in which he manipulates an antiquated computer with Microsoft Windows version 3.1 and an Intel 386 processor to perform MIDI renditions of popular music hits while a synthesized text-to-speech voice "sings" the lyrics. Shulgin describes his project, which he began in 1998, of electronic covers as "the world's first cyberpunk rock band." Shulgin and his software have given live performances in many different locals all over the world, from the San Diego/Mexico border, with Shulgin on one side and his computer on the other, to the streets of Graz, Austria, where the machine was actually given money as if it were a real person for playing the music. Shulgin encourages his audience to also manipulate the early Microsoft software- with the self-release of his cover songs on an enhanced cd titled The Best of386 DX, which included the same first version of Windows that he used. Shulgin's Easy Life website has a link to his net.art work which gives his audience a regular magna carta of his net.art ideals. Collaborating with Natalie Bookchin on the website, both authored an outline of their many goals in creating net.art and give a step by step guideline with tips and tricks for others looking to fashion online art in the same vein as what they have produced. According to , "net.art" is defined as "a self-defining term created by a malfunctioning piece of software, originally used to describe an art and communications activity on the internet". By the simple act of creating art on the web, the outline indicates that one is breaking down "autonomous disciplines and outmoded classifications imposed upon various activists practices" and thereby "by an artist/individual could be equal to and on the same level as any institution or corporation". Many of the links on Shulgin's easy life webpage no longer link to existing pages. However, there are a few, aside from the net.art and form pages, that stand out. "Desktop IS" is a project which reveals the contents of a few dozen participants actual desktops, and provides links to their contents. "Turn off the tv set" is another example of Shulgin's net.art work in action, whereby the viewer is able to turn off and on a small television set in the middle of the screen, and from there the user is invited to interactively "channel surf" the set from the web. "Remedy for Information Disease" is one of the latest links provided on the easy life page. On the first page, the viewer is informed that "All is flashing in front of our eyes: people, news, goods, theories, images..." and they are invited to utilize their "specially developed, tested, non- aggressive, refreshing, meditative flow of flashing" in the form of various.gifs. Shulgin's blends data curation with poetry in his three sites which he lists at the end of easylife.com. These sites that he describes as "domain name poetry", are "Link X", "ABC", and "IBM". By visiting any one of these pages, the viewer is presented with a list or collection of words or letters, such as "bookmark" or "abc", respectively, in the form of links. Clicking on any of the links then takes the viewer to a URL correlating to the word that took them there using a tool called a Uniform Resource Locator. For example, from the ABC webpage, the viewer can click on the link titled "aaa", which would then take them to the Triple A insurance website. Clicking on "mmm" takes the viewer to the 3M Worldwide site. Tilman Baumgaertel, webmaster of art.teleportacia.org, describes this experience: "users, who follow the links that the artist has given to his audience, will find themselves in awe about the rich esthetic experiences that these internet addresses provide". He later adds, "while www.iii.com takes the net.art lover to the homepage of "Innovative Interface Inc.", www.ggg.com is the URL of "Great Glorious Grapevine" and www.xxx.com lures us into the seductive environment of a "Sexroulette game".
