Alfred "Al" Fleishman, was co-founder, with business partnerRobert Hillard, of Fleishman-Hillard, the St. Louis-based public relations firm that began in a rented room above a Woolworth’s store and has grown to become one of the world’s largest public relations agencies. In the process, Fleishman earned a reputation not only as one of the pioneers of public relations, but also as an author, educator, humanitarian, and champion of the state of Israel.
In that capacity, he was an early eyewitness to the horrors of the Holocaust, and his research and subsequent report alerted many organizations in the United States to the forgotten people of World War II – the displaced Jews. Upon completion of his report, Fleishman made a 60-city U.S. lecture tour, discussing these refugees’ relief and rehabilitation needs. The trip influenced his life as he became deeply involved in various Jewish causes and with minority affairs. A longtime member of the Assembly of the Jewish Agency in Israel, Fleishman made 57 visits to Israel between 1955 and 1997, becoming a personal friend of many of the founders and leaders of the state. After completing his military duty, Fleishman was awarded the Legion of Merit for his services in the rehabilitation of World War II combat casualties and amputees. Among his accomplishments in that role was putting together a widely distributed publication called “Coming Home.” He also received the Americanism Medal from the Veterans of Foreign Wars. Fleishman was a former president of Congregation B'nai Amoona in Creve Coeur, a former president and campaign chairman of the Jewish Federation of St. Louis, and a co-founder of the St. Louis Jewish Light newspaper.
Partnership with Hillard
Upon his return from Europe in 1946, Fleishman wasted no time in forming his business partnership with Bob Hillard. The two had known each other for more than a decade, dating back to when Fleishman had served as chief deputy to the city’s circuit clerk, and Hillard was a reporter for the St. Louis Star-Times. Fleishman served as the firm’s chairman until his retirement in 1975 at the age of 70. In 1996, he and co-founder Hillard received a Lifetime Achievement Award from Inside PR.
In addition to his prominence in the public relations arena, Fleishman gained distinction in the field of General Semantics. He wrote three books on that subject – “Sense and Nonsense: A Study in Human Communication,” “Troubled Talk,” and “Dialogue With Street Fighters.” Each was recognized as Book of the Year by the International Society of General Semantics. He also was the author of numerous articles on public relations and human communication, and lectured extensively throughout the country.
