Amanda Brinkman


Amanda Brinkman is a creative director, strategist, and the creator of the Nasty Woman t-shirt.

Education and early career

Brinkman earned her B.A. in Art History, Theory and Criticism from the University of California San Diego in 2007. She graduated with a M.A. in Visual and Critical Studies from the School of the Art Institute of Chicago in 2010.
In 2011, Brinkman became the Creative and Operations Director of Pelican Bomb, a non-profit contemporary visual arts organization based in New Orleans. In her role she oversaw the organization's digital publication, exhibition program, and critic-in-residence program. During her time at Pelican Bomb she curated gallery shows, produced pop-up installations, and opened a dedicated exhibition space, Gallery X, in New Orleans.

Nasty Woman t-shirt

While watching the third presidential debate between Hillary Clinton and Donald Trump in 2016, Brinkman designed the Nasty Woman t-shirt in response to Trump's reference to Clinton as “such a nasty women.” The shirt went viral after Brinkman made it available on her Google Ghost website with proceeds pledged to Planned Parenthood.
The shirt attracted national media attention and was worn by celebrities in support of Clinton's campaign. Within the first two months, the t-shit sales raised over $100,000 for Planned Parenthood.
Building on the success of the Nasty Woman t-shirt, Brinkman announced Google Ghost was rebranding as in October 2017. The brand continues to offer Nasty Woman shirts and apparel, along with a Nasty Woman Game published by Penguin Random House.

Public speaking and brand partnerships

Brinkman has partnered with well-known brands and media outlets throughout her career.
She has written for VICE magazine and participated in panel discussions at SXSW and the Hamburg Media School in partnership with Red Bull. In 2018 she worked with California Sunday Magazine in collaboration with Coach to produce a curated guide to New Orleans.
She continues to be a regular public speaker on social entrepreneurship driving positive change.

Curated exhibitions