AmeriSpeak


AmeriSpeak is a nationally-representative panel of survey respondents from households across the United States. Created in 2014 by NORC at the University of Chicago, AmeriSpeak members take surveys on various topics such as new consumer goods and services, current events, government programs, health care, media usage, and political and social issues.

Membership

AmeriSpeak membership is by invite only, to ensure that it represents a cross-section of U.S. households. AmeriSpeak scientifically and randomly selects members by address, inviting any adult and teen living at that address to participate. Members may register and participate in surveys either by phone or internet, and receive cash-equivalent rewards for participating.

Published studies

The AmeriSpeak Panel has been published in various national media. Below are some examples:
AmeriSpeak is a probability-based panel, meaning that respondents have a non-zero chance of selection. AmeriSpeak households are drawn from NORC National Frame, an area probability sample funded and managed by NORC and used for several NORC studies including the General Social Survey and the Survey of Consumer Finances. NORC’s National Frame is designed to provide over 99% sample coverage by supplementing the USPS Delivery Sequence File.