Anchor bottler
Anchor bottler is a term used by cola beverage manufacturers for their major bottlers around the world.
The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.
Notable anchor bottlers include:
- The Coca-Cola Refreshments subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market.
- Coca-Cola European Partners, spun out by The Coca-Cola Company in 1986 and now covering Belgium, continental France, Great Britain, Germany, Spain, Portugal, Luxembourg, Monaco, the Netherlands, Norway and Sweden, as a result of a three-way combination completed on May 28, 2016, of the former Coca-Cola Enterprises, the Coca-Cola bottler covering Spain and Portugal and the Coca-Cola bottler in Germany.
- Coca-Cola Hellenic Bottling Company formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent merger with the Hellenic Bottling Company, now covering 28 countries in eastern Europe, Russia and Nigeria
- Coca-Cola Amatil covering Australia, New Zealand, Fiji, Indonesia and Papua New Guinea;
- Coca-Cola Icecek covering Turkey; Middle Eastern and Central Asian regions
- Coca-Cola Beverages Philippines, Inc., covering the Philippines
- The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market.
- The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US.
- Carlsberg Breweries, which in 2001 took over part of the Scandinavian market from Coca-Cola Nordic Beverages after Orkla and Carlsberg A/S merged their beverages operations, while Coca-Cola took over Swedish and Norwegian activities and the Icelandic factory was sold to local investors.
- Swire covering the Greater China region.
