Angelica Cheung is the editor in chief of Vogue China and has played an integral role in the development of China's fashion industry. Cheung launched the title's first issuein September 2005. It sold out of its initial print run of 300,000 and had to be reprinted twice. The youngest of Vogue's editors-in-chief, Cheung was going to leave her career in fashion to become a lawyer when she was offered the role. “At 36 or so, I was grown-up, experienced, worldly, and thought now was the time to finally become a lawyer.” Since then, she has grown Vogue China to include several successful IPs. She launched Vogue Me in 2015, which is a 360-degree brand with a bi-monthly print version devoted to the millennial generation, which triggered the global attention of Chinese millennial consumers. In 2016, she launched Vogue Film which combines fashion with the entertainment industry by way of producing short story-telling fashion films. She also launched Vogue Now social media magazine as well as a network of digital platforms. In 15 years, she has grown Vogue China into an influential empire which puts out 20 issues per year, with a readership of 1.8 million and 42 million social media followers. According to Forbes, Vogue China prints a full 200 more editorial pages than its American counterpart. Her achievements have won many awards, including the MOCA Legacy Award in 2012, the Asia Couture Federation Award in 2017, the UniSA Alumni Award in 2016, the Advance Global Alumni Award in 2018. She is the Asia Ambassador for the British Fashion Council, Advisor to BAFTA Breakthrough China, has been on the judge panels of the International Woolmark Awards, ANDAM Fashion Award, British Fashion Awards and LVMH Prize for Young Fashion Designers, and has been a frequent public speaker at industry conferences including the NYT International Luxury Conference, the CNI Luxury Conference and One Young World. Her ability to balance the experience and renown of industry figures from the West, whilst appreciating the need for the magazine to be authentic to its own readership, is at the heart of the publication's success. She subsequently received an MBA degree from University of South Australia. Cheung started her career in journalism in 1993 in Hong Kong and worked on all aspects of life there in the run-up to the handover to China in 1997. In 2001, she was named associate publisher of B International and then editor-in-chief of Marie Claire in Hong Kong and, in 2003, editorial director at Elle China in Shanghai. When publisher Condé Nast wanted to launch Vogue in China, the company asked Cheung to take the lead in 2004. Since 2005, she has been editorial director of Vogue China.
