Animoca Brands was founded in January 2014 by Yat Siu and is a spin-off of Animoca. Animoca Brands is a global developer leveraging popular brands, gamification, AI, blockchain, and mobile technology to make engaging apps ranging from games to fitness solutions. With its subsidiaries Zeroth.ai, Brinc AOA and Leade.rs it is also a VC/accelerator. Animoca Brands ranked 5th in BlockchainGamer.biz’s list of Top 50 blockchain companies 2020. The Company is based in Hong Kong, Canada, Finland, and Argentina. It had been listed on the Australian Securities Exchange since 23 January 2015. As of March 9, 2020, Animoca Brands has been delisted from the ASX.
;Leade.rs Animoca Brands owns 100% of the event organisation platform Leade.rs. ;OliveX Animoca Brands owns 85% of OliveX.ai, partner of lympo.com. OliveX leverages AI and gamification to improve users’ health and fitness. ;Zeroth.ai Animoca Brands owns 67% of Zeroth.ai. Zeroth is an early-stage startup incubator focusing on artificial intelligence and machine learning companies. So far more than 60 companies from 15 countries have been supported with sums ranging from $20,000 to $120,000. In return, Zeroth receives 6% of the shares in each company. Zeroth.ai has a partnership with the Incubator and VC DEEPCORE, a company of the SoftBank group. ;Fuel Powered Animoca Brands owns 60% of the shares in Fuel Powered, a multiplayer and live event service provider for mobile games. ;iCandy Interactive Animoca Brands owns 15.5% company shares of iCandy Interactive Limited. ;Date, LikeCoin, Musicoin, OST, Harmony, I-House and Lympo Animoca Brands holds stakes in the blockchain companies: Date, LikeCoin, Musicoin, OST, Harmony, I-House and Lympo. ;Mind Fund and Helix Animoca Brands has a partnership with venture capital firm Mind Fund and Accelerator Helix. ;Brinc AOA Animoca Brands is co-founder of the gaming and esports accelerator Brinc AOA. ;Talenthouse Animoca Brands has a strategic partnership with Talenthouse. ;Dapper Labs Animoca Brands has a partnership with the blockchain company Dapper Labs, the company behind CryptoKitties. ;Pixowl, TicBits, nWay, TSB Gaming, GAMEE, Tribeflame, Stryking Entertainment, Lucid Sight, Experimental Group and Skytree Animoca Brands owns the game developers Pixowl, TicBits, nWay, TSB Gaming, GAMEE, Tribeflame, Stryking Entertainment and is invested in Experimental Group and with $6M in Lucid Sight. Animoca owns 75% of the game developer Skytree. ;Sky Mavis Animoca Brands invested in Sky Mavis, the maker of Axie Infinity. ;Quidd Animoca Brands acquired Quidd for 30m.
Partnerships
;HTC Animoca Brands has a partnership with HTC. This includes product development and collaboration in the areas of games, blockchain, artificial intelligence, machine learning, augmented reality and virtual reality. ;iClick Interactive Asia Limited Animoca Brands has a partnership with iClick Interactive Asia Limited. The deal is expected to generate $8 million in revenues for Animoca in 2019. ;Softbanks Deepcore Animoca Brands' subsidiary Zeroth.ai and Softbanks Deepcore have a partnership. ;Atari Animoca Brands has a partnership with Atari. As a pilot project Animoca develops a blockchain version of RollerCoaster Tycoon.
Funding
On November 15, 2011, Animoca raised an undisclosed amount of funding in a Series A round led by Intel Capital and IDG-Accel. On August 15, 2018, Animoca raised $1 million investment by Sun Hung Kai and $0.5 million by strategic partner Lympo. On December 18, 2018, Animoca Brands announced that it has completed a ~A$715k placement to institutional and sophisticated investors. In May 2019, Animoca raised $2.5 million in funding for the rebuilding of The Sandbox to be a blockchain gaming platform with user-generated content. In Q3/2019, Animoca's The Sandbox raised another $2.01 million in cash and cryptocurrency. Investors included Square Enix, B Cryptos, and True Global Ventures.
