The Presidents Letter, developed by Lloyd Thacker of the Education Conservancy, was sent to college and university presidents in the United States in May 2007, concerning the U.S. News & World Report college rankings. The letter does not ask for a full boycott but rather states that: Instead, it asks presidents not to participate in the "reputational survey" portion of the overall survey. The letter also asks presidents not to use the rankings as a form of publicity:
Twelve college and university presidents originally signed the letter in early May. The letter currently has 130 signatures, though others may be added at a later date.
2007 movement
On June 19, 2007, during the annual meeting of the Annapolis Group, members discussed this letter. As a result, "a majority of the approximately 80 presidents at the meeting said that they did not intend to participate in the U.S. News reputational rankings in the future." The statement also said that its members "have agreed to participate in the development of an alternative common format that presents information about their colleges for students and their families to use in the college search process." This database will be web based and developed in conjunction with higher education organizations including the National Association of Independent Colleges and Universities and the Council of Independent Colleges. On June 22, 2007, U.S. News & World Report editor Robert Morse issued a response in which he argued, "In terms of the peer assessment survey, we at U.S. News firmly believe the survey has significant value because it allows us to measure the 'intangibles' of a college that we can't measure through statistical data. Plus, the reputation of a school can help get that all-important first job and plays a key part in which grad school someone will be able to get into. The peer survey is by nature subjective, but the technique of asking industry leaders to rate their competitors is a commonly accepted practice. The results from the peer survey also can act to level the playing field between private and public colleges." In reference to the alternative database discussed by the Annapolis Group, Morse also argued, "It's important to point out that the Annapolis Group's stated goal of presenting college data in a common format has been tried before U.S. News has been supplying this exact college information for many years already. And it appears that NAICU will be doing it with significantly less comparability and functionality. U.S. News first collects all these data. Then we post the data on our website in easily accessible, comparable tables. In other words, the Annapolis Group and the others in the NAICU initiative actually are following the lead of U.S. News."