Apocalypse 91 was recorded at The Mix Palace in Long Island, New York and produced by The Bomb Squad and The Imperial Grand Ministers of Funk, which consisted of producers Stuart Robertz, Cerwin "C-Dawg" Depper, Gary "G-Wiz" Rinaldo, and The JBL. The album title is an allusion to the titles of the films Apocalypse Now and The Empire Strikes Back. The group would take a new direction with their sound, partly out of necessity. According to Hank Shocklee, around this time, the disks for every track they had been working on for the past four to five years had been stolen. As a result, they had to rush to re-create their music and to put out their album in a timely manner. Shocklee admitted that it was impossible to completely recover what they had lost, saying "once you lose all your data, it's very difficult to get that data back...you may get some of it back, but you'll never get the complete set. You won't even know what the complete set is, because there's data in there you didn't really know you had." In retrospect, he believed the loss "stunted growth. We never really recovered after that. We was on a roll—I was on a roll, and to lose that material set me back so hard." As a result, the sound was a little leaner than the dense production of their previous albums, and live musicians became a prominent element as well. The group recorded "1 Million Bottlebags" to protest the pervasiveness of malt liquor in the African-American community. Public Enemy collaborated with the metal band Anthrax to record a thrash version of their earlier hit "Bring the Noise".
Release and promotion
The album was released on October 1, 1991, by Def Jam Recordings and Columbia Records. The album peaked at No. 4 on the Billboard 200 chart and at No. 1 on the Top R&B/Hip-Hop Albums chart. On November 26, 1991, Apocalypse 91 was certified platinum by the Recording Industry Association of America for shipments of one million copies in the United States. Apocalypse 91 produced four singles: "Can't Truss It", "Night Train", "Shut 'Em Down" and its B-side "By the Time I Get to Arizona". The latter featured a controversial music video where Public Enemy was depicted killing the 17th Governor of Arizona, Evan Mecham, who refused to recognize Martin Luther King Jr.'s birthday as a national holiday. "Can't Truss It" was Public Enemy's most successful single, peaking at No. 9 on the Hot Soul Singles chart and at No. 50 on the Billboard Hot 100 chart. The song also peaked at No. 5 on the Dance chart, becoming their most successful release there.
Critical reception
Upon release, Apocalypse 91 earned critical acclaim. Anthony DeCurtis of Rolling Stone praised its production and lyrics, stating that Apocalypse 91 "attempts nothing short of setting a sociopolitical agenda for the black community." Similarly, Ronin Ro of The Source highlighted Chuck D's powerful and focused lyrics as well as the uncompromising and raw nature of the album. NME credited the album for being "more soulful" and funkier than its predecessors, but admitted that it includes some filler. In Playboy, prominent critic Robert Christgau highlighted the first half of the album, calling it "Public Enemy's most exciting sustained sequence ever", but criticized the second half for being less consistent. "Apocalypse '91 is great rather than classic because you can't make four classic albums in a row…" observed the hip-hop fanzineLouder Than A Bomb!. "PE are still the best band in America and they've once again made the best album of the year." Apocalypse 91 was ranked at No. 2 in The Village Voices 1991 Pazz & Jop critics' poll, behind Nirvana's Nevermind, while editors of Spin ranked it 7th in their list of 20 Best Albums of the Year. Retrospectively, AllMusic editor Stephen Thomas Erlewine cites the album as one of the great records of golden age hip hop. The record was also included in the book 1001 Albums You Must Hear Before You Die.
