Ariel Mothers


Ariel Mothers was a television talk show cum travel program hosted by Sania Saeed and directed by Kamran Qureshi. The show was sponsored by Procter & Gamble. Ariel team also did a social welfare service by presenting donation cheques to those deserving mothers struggling for their children.
Ariel Mothers was a highly emotional and a very popular show not only in Pakistan but abroad as well. The programme was telecasted every Saturday on PTV during 2000-2002.

The concept

The program focused hundreds of mothers busy in nurturing their children, no matter to which class, family, strata or religion they belonged to. Mothers making every effort to either save the life of an ailing son or daughter or trying hard to counter the financial problems in order to secure a good future for their children. It also highlighted in cases as how ignorant and careless men are towards their responsibility of sharing the burden of upbringing a child with their wives.

The show

There were different outdoor segments, Sania travelled through different areas of Pakistan, visiting Ideal mother at her home city or village in the first segment who was sharing her true story. Recruiting company was hired to go around cities and villages hunting for cases of mothers who have face hardship or sacrifices for their children. In the second segment, host discussing culture and history of the city/village of the week, standing on the landmark and then meeting that city's mothers on their doorsteps. In the last segment, during interviews on set, celebrities weeping with hearts out, remembering their mothers, whether alive or dead.

Celebrities

and many more...

Soundtrack

The theme song Maa Jaise Hasti was sung by Khalid Waheed, composed by Farrukh Abid and It was written by Mujeeb Syed.

Award

Ariel Mothers won the National PTV Award in 2002 for the best programme in private productions.