Tooth established the gallery for his son, Arthur Tooth. The gallery remained in the Tooth family until its closure in the 1970s after the death of Dudley Tooth. Arthur Tooth & Sons, while a relatively small business, established a major presence in the commercial art market from the 1870s onwards. The Tooth gallery supplied industrial magnate Henry Clay Frick with works by Lawrence Alma-Tadema, Jean-François Raffaëlli, J. M. W. Turner, Frits Thaulow, Pascal Dagnan-Bouveret, and Rembrandt. Initially, the gallery focused on paintings by 18th and 19th centuryBritish artists, but expanded in the 1880s to include contemporary paintings and the occasional works by Old Masters. Rather than selling well-known artworks, Arthur Tooth & Sons concentrated on a steady stream of popular contemporary artists and commodity-like artworks. Operating as a kind of patron or agent for these artists, Tooth commissioning works, which were also reproduced in photogravures. The gallery's stock was selected on the notion that the "aura" of more established art would rub off on and validate newer products. Arthur Tooth & Sons operated within a network of approximately thirty art dealers in the London area who were responsible for the establishment of a number of Victorian painters within the commercial art market. Arthur Tooth was particularly successful in the sale of photogravures of Pre-Raphaelite and other works and dominated the market in this field. Reproductive prints have been called the "cash cow" of the Victorian Art Market, and proved lucrative to Arthur Tooth. with a signature by the original artist Jules Breton and etcher Charles Albert Waltner The 19th century saw an increased number of middlemen operating between artists and consumers in the art market. Arthur Tooth & Sons' business model can be seen as typical of these new firms. In the early 20th century, Arthur Tooth & Sons held branches in London, New York and Paris. The firm followed emerging strategies to ensure reputability, such as establishing international branches and naming galleries after individual dealers. The New York subsidiary branch closed in 1924. In the mid 1920s, Dudley Tooth took up leadership of Arthur Tooth & Sons and rebranded the gallery, expanding within the pool of contemporary artists and further promoting artists by regularly hosting a solo show of each artist’s work every two and a half years. The gallery closed in the mid 1970s.
