Asymmetric competition
Asymmetric competition refers to forms of business competition where firms are considered competitors in some markets or contexts but not in others. In such cases a firm may choose to allocate competitive resources and marketing actions among its competitors out of proportion to their market share. Asymmetric competition can be visualized using techniques such as multidimensional scaling and perceptual mapping.Forms of asymmetric competition
- Firm A may compete with B in some markets but not others.
- Firm A competes with B over certain attributes but not over others.
- Firm A considers B as a competitor but B does not consider A to be a competitor.
- Firm A does not consider B to be a competitor, however, consumers see A's products as competing with B's products.
