Muhammad Attamimi Halilintar also professionally popularly known either as Atta Halilintar or simply as Atta is an Indonesian YouTuber, content creator, social media personality, actor, singer and businessman. He is currently regarded as the most popular YouTuber in Indonesia and hails from popular Generation Halilintar family which is known for recording songs and publications. As of June 2020, he has approximately 24.8 million subscribers and was ranked 22nd most popular YouTuber in the world for the year 2020.
Biography
Atta was born in Riau Province of Sumatra as the eldest child out of 11 children in his family which is popularly known as the Gen Halilintar. The Generation Halilintar family joined the entertainment industry publishing books about their journey around the world, making vlogs and recording songs. His siblings including brothers and sisters are also known for recording songs and YouTube videos. He inherited his family business from his parents at his young age. During his childhood, his parents experienced major obstacles and difficulties in running their family business when they lived in Malaysia. He then concentrated to engage in business activities selling food and toys at his young age while pursuing his primary education in the elementary school.
Career
While being busy with his family business, he also launched his official YouTube account in 2016 and became popular in Indonesia in a matter of years. He became the first YouTuber from South East Asia to cross 10 million subscribers as of February 2019. In August 2019, his YouTube account was reported to have achieved 18.5 million subscribers. He also became the eighth highest earning richest YouTuber in the world with net worth of £1.37 million as of August 2019. In November 2019, he became the first Indonesian YouTuber ever to surpass the milestone of 20 million subscribers as his achievement was also mentioned and recognised as part of the YouTube Rewind's. He also currently has the highest number of subscribers in ASEAN region. He is also developing a business under AHHA Hijab brands. Atta also notably featured in few films as supporting actor and has also recorded few songs as a rapper artist.
Controversies
In March 2019, he posted a video in his official Instagram account featuring himself with a gun in wake of the 2019 Christchurch mosque shootings. However his video was slammed calling it as a toxic behaviour. In November 2019, he was accused of alleged blasphemy and was reported to the police for his prank video on Islamic prayers.
