Audi India


Audi India Pvt Ltd is a division of the German automobile manufacturer Audi and the Volkswagen Group India. It was founded in 2007 with headquarters in Mumbai, Maharashtra.

History

Audi India was established in March 2007 as a division of Volkswagen Group Sales India. Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.
In March 2007, Audi set up its own sales company for India. By establishing Audi India as a division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai. Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market, and has been since 2015.
The Audi India strategy encompasses significant investments in branding, marketing, manufacturing, exclusive dealerships and after sales services.
In 2007, only 2 percent of the new car buyers in India knew Audi. In 2008, it went up to 13 percent.

Models Range

Audi models available in India.

Assembled in India (since September 2007)

Audi uses Škoda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra to assemble these models in India with local help.

Imported

Audi India currently has 45 dealerships in 11 states and 2 union territories of India.
StateCityNumber of dealerships
Andhra PradeshVisakhapatnam1
AssamGuwahati1
ChandigarhChandigarh1
ChhattisgarhRaipur1
DelhiNew Delhi1
DelhiWest Delhi1
DelhiSouth Delhi1
GoaGoa1
GujaratAhmedabad1
GujaratSurat1
GujaratRajkot1
GujaratVadodara1
HaryanaGurgaon1
HaryanaKarnal1
Jammu & KashmirJammu1
JharkhandRanchi1
KarnatakaBangalore2
KarnatakaMangalore1
KeralaKochi1
KeralaKozhikode1
Madhya PradeshBhopal1
Madhya PradeshIndore1
MaharashtraMumbai2
MaharashtraNashik1
MaharashtraPune1
MaharashtraNagpur1
MaharashtraNavi Mumbai1
MaharashtraThane1
OdishaBhubaneswar1
PunjabLudhiana1
RajasthanJaipur1
RajasthanUdaipur1
Tamil NaduChennai1
Tamil NaduCoimbatore1
Tamil NaduMadurai1
TelanganaHyderabad1
Uttar PradeshKanpur1
Uttar PradeshNoida1
Uttar PradeshLucknow1
UttarakhandDehradun1
West BengalKolkata1

Sales performance

Audi India sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth. "Currently, 96 per cent of our sales are assembled in India. This helps us in offering products at a competitive prices. Because of this, we have been able to capture a market share of 34 per cent in the luxury segment and we will maintain this in future," King said.
The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added. Audi has a 41% growth rate in India. In 2020, Audi India discontinued their most of the vehicles due to BS6 norms except A8L, Q8 and A6. But gradually they are coming up with their new BS6 range vehicles.

Number of units sold by year

Year200720082010201120122013201420152016201720182007–2018
Units sold3491,0503,0035,5119,00311,19810,85111,1927,7427,8766,46374,239