Audio-Technica
Audio-Technica Corporation is a Japanese company that designs and manufactures professional microphones, headphones, turntables, phonographic magnetic cartridges, and other audio equipment.
Company history
Audio-Technica was established in 1962 in Shinjuku, Tokyo, Japan, by Hideo Matsushita as a phonograph cartridge manufacturer. Its first products were the AT-1 and the AT-3 MM stereo phono cartridges. Business rapidly developed and Audio-Technica expanded into other fields. The headquarters and factory moved in 1965 to the current address in Naruse, Machida, Tokyo. In 1969, the company began exporting phono cartridges worldwide and launched the first microcassette recorders.In 1972, Audio-Technica established its US arm in Fairlawn, Ohio, and started shipping VM phono cartridges to European manufacturers. In 1974, the company developed its first headphones, the AT-700 series, launched the same year. The AT-800 series of microphones were introduced in 1978 and in the same year the UK establishment in Leeds began operation.
In 1986, the company developed RCA cables with "pure copper" produced with the continuous metal casting process, invented and developed between 1982 and 1985 by Atsumi Ohno. In the same year, the company launched the AT33ML/OCC phono cartridge, the first made with PCOCC materials. In 1988, another Audio-Technica subsidiary is founded in Taiwan.
In 1990s, Audio-Technica introduced several large-diaphragm condenser microphones for studio use: the AT4033 cardioid microphone in 1991, the AT4050 multi-pattern in 1995, and the AT4060 vacuum tube cardioid microphone in 1998; the AT895, a DSP-controlled five-element microphone array providing adaptive directional audio acquisition, was introduced in 1999. In 1996, the Southeast Asian establishment began operation in Singapore.
In 2008, the company celebrated the 20th anniversary of supplying microphones for US Presidential Debates. For their 50th anniversary, Audio-Technica celebrated at Consumer Electronics Show 2012, debuting their AT-LP1240-USB USB DJ Turntable and ATH-CKS55i.
In 2017, Audio-Technica Pure Digital Drive Wireless Headphone ATH-DSR9BT received CES Innovation Honoree Awards by using Trigence Dnote Technology.
Audio equipment supplier
Since the late 1990s, Audio-Technica supplied microphones and headphones for US television shows such as the Big Brother, Deal or No Deal, the Rock and Roll Hall of Fame inductions and several international events:Period | Event | Editions |
1996–present | Summer Olympic Games | Atlanta 1996, Sydney 2000, Athens 2004, Beijing 2008, London 2012 |
2002–present | Winter Olympic Games | Salt Lake City 2002, Torino 2006, Vancouver 2010, Sochi 2014, Pyeongchang 2018 |
1998–2013 | Grammy Awards | 1998–2013 |
2019 | MotoGP | 2019 |
Technology
One of their most famous products was a battery-operated, portable record player called Mister Disc that was sold in the U.S. in the early 1980s.In 2005, Audio-Technica developed "Uniguard", a method for making microphones resistant to radio frequency interference from cell phones, Bluetooth devices, wireless computer networks and walkie-talkies. 13 patents were involved in bringing the feature to fruition, as company engineers modified many different elements of microphone construction and operation. Over 50 existing Audio-Technica microphone models have been upgraded with the new RFI-resistant technology.
Notable products
- Audio-Technica AT770 - a portable vinyl record player
- Audio-Technica AT2020 - a medium-diaphragm cardioid condenser microphone
- Audio-Technica ATH-WS55 - over-ear consumer Solid Bass headphones
- Audio-Technica ATH-WS99BT - over-ear consumer Solid Bass headphones
- Audio-Technica ATH-M50 - over-ear professional studio monitor headphones
- Audio-Technica ATH-M50x - over-ear professional studio monitor headphones
- Audio-Technica ATH-MSR7 - over-ear headphones
- Audio-Technica ATH-SR5BT - On-Ear Wireless High-Resolution Audio Headphones
- Air Dynamic Series - circumaural audiophile open air headphones
- Audio-Technica ATH-AD500 - 40 mm drivers
- Audio-Technica ATH-AD700 - 53 mm drivers, angled
- Audio-Technica ATH-AD900 - 53 mm drivers, reduced bass roll off
- Audio-Technica ATH-R70x - 45 mm drivers
- Audio-Technica ATH-CKS55 - Consumer Solid Bass in-ear buds
- Audio-Technica AT-LP120-USB - mid-range turntable
- Audio-Technica AT-LP1240-USB - USB DJ Turntable
- Audio-Technica AT-95e - Turntable cartridge for Hi-Fi setups
- Audio-Technica AT11E - Turntable cartridge for Hi-Fi setups
- Audio-Technica ATH-DSR9BT - Pure Digital Drive Wireless Headphones