Auguste Fauchon


Auguste Félix Fauchon was a French merchant born in Ellon in the Calvados department in 1856 and deceased in Paris in 1939.
Arriving in the capital in 1885, Auguste Fauchon begins his career on the market near la Madeleine with a cart offering the fruits and vegetables of his native Normandy, as well as the best orchards of France.
The next year, he opened on the place de la Madeleine, a specialty food shop featuring quality fresh groceries, poultry, cured meats, cheese, biscuits, candy, wine and spirits, all exclusively of French origin. Upon the immediate success of his business, he opens a bakery and cakeshop in 1895 and only three years later, the "Grand Salon de Thé" at 24 place de la Madeleine. In 1900, he launches his "Grandes Caves de Réserves des Magasins Fauchon" in the rue de la Comète, within the quartier des Invalides. In the process, Fauchon, wanting to put his name on coffees, chocolates, teas, jams and biscuits to be sold abroad as well as at home, establishes himself as the leading distributor of luxury foods.