The Ascension Seton Austin Marathon presented by Under Armour is an annual marathon held in Austin, Texas. The event features the Manzano Mile presented by Dole on Saturday and the Marathon, Half Marathon, and 5K on Sunday morning. The 2020 Austin Marathon will take place on February 16, 2020. The race begins at 7:00 a.m. and features a highly-competitive elite field. It is livestreamed by FloSports so spectators and loved ones around the globe can watch. Runners from all 50 states and 35 countries typically run the annual Austin Marathon. The new Austin Marathon course, debuted in 2018, was designed to provide a better participant and spectator experience and allow enhanced traffic flow along the course, while still finishing with the picturesque Texas State Capitol as every runner’s backdrop. The first half of the Austin Marathon has remained unchanged. After Mile 12, half marathoners will head south to the finish line while marathoners continue east before turning north and running on Guadalupe St. through the heart of the University of Texas campus. The course will highlight Austin attractions like the University of Texas Tower and historic Hyde Park neighborhood, while taking marathoners on a tour of East Austin’s restaurants, murals, and landmarks. The race starts at 2nd St. and Congress Avenue, several blocks south of the Texas State Capitol, and touches Austin landmarks and areas, such as downtown, the Colorado River, SoCo, Hyde Park, and the University of Texas at Austin campus, passing by Memorial Stadium. It also includes performances by live bands along the race route. The race ends near where it begins on Congress Avenue, just south of the Capitol. The course is USATF certified. Austin Gives Miles, the Official Charity Program of the Austin Marathon®, raised $1,187,000 in 2019. The 36 Central Texasnonprofit organizations accepted into the program worked to exceed the program’s fundraising goal while increasing awareness of their organization and recruiting race day volunteers. The Austin Marathon injected $37.5 million into the Austin economy during the 2018 race weekend. The Austin Marathon was able to better calculate its economic impact by utilizing the faculty expertise at St. Edward’s University’s Bill MundaySchool of Business for the second year in a row. 2018's economic impact on the City of Austin is a $3.1 million increase from the 2017 event. It was founded in 1991 by Motorola, who served as title sponsor for fifteen years. The marathon was sponsored by AT&T in 2007 and 2008, but ran with no title sponsor in 2009. From 2010 to 2013, the race was called the LIVESTRONG Austin Marathon. Freescale returned as presenting sponsor in 2014 and 2015. NXP Semiconductors and Freescale completed their merger in December 2015, with NXP becoming the presenting sponsor for 2016 and 2017. Under Armour was the presenting sponsor of the 2018 Austin Marathon, but had no title sponsor. In 2019, an agreement was reached naming Ascension Seton the title sponsor. Under Armour also returned as presenting sponsor for the 2019 Austin Marathon. Both Ascension Seton and Under Armour will return as sponsors for the 2020 Austin Marathon.
