Auto-lead Data Format


Auto-lead Data Format is an open XML-based standard specifically for communicating consumer purchase requests to automotive dealerships. Thirteen leading automotive-related Internet companies developed the ADF standard, and now many vendors of Customer Retention Management systems serving the automotive industry support ADF.

Example XML File

The example found in the Official ADF Specifications does not pass XML validation and files based on this example may be rejected by ADF lead software. Below is an example that passes XML validation and has been accepted and parsed by ADF lead software:





2000-03-30T15:30:20-08:0

2008
Make
Model



First
Last
323-223-3322
emailaddress




Dealer Name




Mime Type

As this is not an IETF standard, the recommended mime type to use is application/x-adf+xml