Avatar Records (Electronic)


Avatar Records is a Tel Aviv-based independent record label and digital distributor specializing in electronic music, providing music to online retailers including Apple's iTunes Music Store, and Beatport. The company was founded by Avichay Avigal and Peter Eibenschutz in 1997. The label initially had an alliance with NMC Music, when it first started as its subsidiary. Later, Avatar was in collaboration with BNE, before finally becoming a fully independent label.
Projects released on Avatar include albums from Asia 2001, Goa Gil, Nimba, The Nommos, Electric Universe, Toi Doi, Thomas Leer, Lumen, Ocelot, Pete Namlook & Mixmaster Morris, Jupiter 8000, Overdream, Enichkin, Celtic Cross, Becoming.Intense & Pharmacore, Prana, Sandman, GMS, Hux Flux, Orion, Indoor, The Infinity Project, Cydonia, Synchro, Psychoz, Astropilot, Elysium, and Reflex.

History

Early years: 1997 - 2003

During its first years, Avatar focused on releases from big names. Later, it became more interested in discovering new names. Names like Toi Doi, Overdream, Psychoz and Astropilot have all started with Avatar.
Avatar was the first label to release psychedelic trance music locally in India, Mexico and Poland.

Later years: 2004 - present

In 2004, Avatar had its entire catalogue available on The Orchard, and this remained so until the bankruptcy of BNE, and was followed by a lawsuit of Avatar against BNE.
In 2008, Avatar became a fully independent label, and signed a digital deal with Ingrooves/Fontana.

Notable releases

Avatar Spirit

Avatar Spirit is the chill-out and lounge label of Avatar. It offers yoga and cafe music from India, Morocco, the Middle East and Arabia.

ProFile

ProFile is the classics label of Avatar, with releases of special versions and remastered golden albums from Tsuyoshi Suzuki, Goa Gil, Asia 2001, Dino Psaras, Orion, Pete Namlook, Indoor, Sandman, Space Cat, The Infinity Project, Total Eclipse, Celtic Cross, GMS, X-Dream, Hux Flux, The Kumba Mela Experiment, Echo System, and Elysium.

Past and present artists