Axel Hotels


Axel Hotels is an international hotel chain, parented by the Axel Corporation aimed to the lgbtq+ community. It was founded in 2003 by Juan P. Julia Blanch and known as the first LGBT and hetero-friendly hotel chain. Albert Olivé is currently the CEO of the hotel chain.

History

The idea to create a hotel was the desire to build a place where LGBT people could feel free and comfortable, where diversity is the main value. The first hotel of the chain was opened in 2003 by Barcelona, Spain. In 2007, the hotel was opened in Buenos Aires, Argentina and in 2009 in Berlin, Germany. According to Axel Hotels, about 75% of hotel guests are LGBT and 25% are guests with heterosexual orientation.
In 2010, Axel Hotels was recognized as the leader in the field of gay tourism in the Best Hotel category.

Hotel network

Axel Hotels currently has a total of 10 locations, with 6 in Spain and 4 in other countries.
LocationOpening dateRoomsNeighbourhood
Barcelona, June 2003101Gaixample
Ibiza, May 2017100Sant Antonio bay
Madrid, August 201788Atocha Street at Barrio de las Letras
San Sebastián, November 2019100city center
Berlin, March 200987Schöneberg District
Venice, March 201943La Salute, Sestiere Dorsoduro
Miami, Florida, January 2020160Collins Avenue, South Beach, Miami

AxelBeach Maspalomas is a summer resort with apartments:
LocationOpening dateApartmentsNeighbourhood
Maspalomas, Canary Islands, May 201392Playa del Inglés

Branches of Two Hotel by Axel are located in:
LocationOpening dateRoomsNeighbourhood
Barcelona, July 201587Gaixample
Berlin, January 201786Charlottenburg-Wilmersdorf

Barcelona

Axel Hotel Barcelona is the first hotel of the chain. It was opened in July 2003 in Gaixample District, Barcelona and rated in the four-star category. The hotel is located in a chic building of the XIX century and has 101 rooms. In 2015, another hotel, called Two Hotel by Axel, was opened in Gaixample District, Barcelona.

Berlin

The three-star Axel Hotel Berlin, located in the Berlin district of Schöneberg and built by the architect Iñigo Hernaádez Tobe. It was inaugurated by Berlin mayor Klaus Wowereit on March 17, 2009. The hotel has 86 rooms, as well as a large sports center with sauna, steam bath, and massage parlour. It is not the property of Axel Corp., but is leased and managed by the group. In 2017, they opened another property, called Two Hotel by Axel, at Charlottenburg-Wilmersdorf, Berlin.

Buenos Aires

Axel Hotel Buenos Aires was opened on October 31, 2007 in the historic centre of the Argentine capital, San Telmo. The hotel had 48 rooms and offers its clients a restaurant, cocktail bar, spa, garden with swimming pool and solarium. "It was closed on 2013 due to the unsafe situation at the city.

Venezia

Axel Hotels started first “hetero-friendly” hotel in Italy, Axel Hotel Venezia in 2019. The hotel has 43 rooms.

Gran Canaria

AxelBeach Maspalomas is located on the Spanish island of Gran Canaria in the Playa del Inglés. It has 92 apartments.

Ibiza

AxelBeach Ibiza is a beach property, located on the landscape in Cala de Bou, next to Sant Antonio bay in the Balearic Islands of Spain. The hotel has 96 rooms with pool deck and bar.

San Sebastián

Alex Hotel San Sebastián was opened in November 2019. It is located in the city centre of San Sebastián, Spain and has 100 rooms.

Miami

An Axel Hotel branch is due to open in January 2020 at Collins Avenue, South Beach, Miami, United States.