Axis is an Indonesian cellular service owned by XL Axiata, a subsidiary of the Axiata Group. It provides 2G, 3G and BlackBerry services nationwide and covers the world through 382 international roaming partners in 159 countries. Axis aims to make mobile voice, sms, data and content services available and affordable to all in Indonesia. The brand first launched service in 2008 and introduced a different approach in the marketing of its products and service offerings by being simple, easy to understand and straightforward with its tariff plans. The company also challenges the market norm by providing honest offers without hidden terms and conditions.
Products and Services
AXIS' pre-paid and post paid GSM services are the most affordable, reliable and transparent in the market and include:
"AXIS Worry-Free" BlackBerry services – offered as flexible daily, weekly or monthly packages
Network Coverage
Currently AXIS has more than 80% population coverage in Indonesia, covering Sumatra, Java, Bali, Lombok, Kalimantan and Sulawesi and also available in more than 400 cities across the country. AXIS HSPA+ Service is now able to be enjoyed in major cities in Java Island including Jabodetabek, Serang, Cilegon, Bandung, Semarang, Jogjakarta, Solo, and will be continued to other major cities.
Milestones
2012
February, AXIS launched new corporate campaign "Getting Closer to the People" or Makin Dekat dengan Rakyat
May, AXIS launched ‘AXIS Box’, the first FREE cloud service for customers
2011
January – February, AXIS Road to Java Jazz Festival 2011 is held in 31 Cities throughout Indonesia discovering refresh new musical talent
February, launched AXIS - Arema Community starter pack providing various benefits at affordable rates to millions of Arema Football Clubs throughout Indonesia
June, AXIS Launched AXIS Broadband, the mobile broadband service with the latest HSPA technology
June, official company’s name change to PT AXIS Telekom Indonesia
September, AXIS Organized “Healthy Life with AXIS School Community” Program, part of AXIS Corporate Social Responsibility which promotes healthy lifestyle and internet use as well as stimulate entrepreneurship spirits amongst High School Students
November, Bank Sinar Harapan Bali and AXIS Launch Mobile Banking Service
December, AXIS sponsored So-Me Play Ground, the biggest social media party in Indonesia
2010
January, Commercial service launch in Aceh and Southern Sumatera
April, launched innovative "spend and get" sms and data products offering the best value for money in Indonesia
July, Commercial service launch in Kalimantan and Sulawesi, further extending its national footprint
October, completed reconstructing a school and community health facilities in Padang Pariaman, West Sumatera, as part of AXIS CSR program
2009
January, Launched first green BTS in Minas Barat, Sumatera and a hydrogen fuel cell powered BTS in Sei Mencirim, Deli Serdang, North Sumatera
March, Inaugural title sponsor of AXIS Jakarta International Java Jazz Festival
April, Commercial service launch in West Sumatera Region
June, Launched AXIS Worry-Free BlackBerry service
October, Second sponsorship of AXIS Jakarta International Soulnation Festival
November, Formed innovative partnership which enabled AXIS to extend its national reach into Sumatera
December, sealed a National Roaming arrangement with a national GSM operator covering Sumatera, Kalimantan and Sulawesi, a first of such arrangements in the country.
2008
February, Commercial service launch in East Java Region
March, Commercial service launch in West Java Region
April, Jabodetabek Grand Launch
June, Launched disruptive promotional campaign Rp1 per call and commercial service launch in Central Java Region
July, Commercial service launch in Bali and Lombok
August, Launched Islamic Community product "AXIS Salam" followed by commercial service launch in Northern Sumatera Region i.e. Medan, Batam and Pekanbaru
October, Inaugural sponsor of AXIS Jakarta International Soulnation Festival
December, Launched AXIS data plan and data card "AKSES"
Awards
2012
Dec, Won "Best GSM Operator" by Forsel Magazine
May, Won “Best Marketing Program” for three consecutive years in Selular Award 2012
February, AXIS USD 1.2 billion funding received "Deal of The Year" in Euromoney Islamic Finance Awards 2012
2011
April, Won “Best Marketing Program” and “Best Mobile Data Service for GSM” in 2011 Selular Award
May, Wins “Best Growth Story of the Year” at the TMT Finance and Investments Middle East 2011 conference, in recognition of AXIS’ achievement for 2010 in terms of growth and expansion of its customer bases
November, AXIS Receives 2011 Frost & Sullivan Indonesia Excellence Award for Most Promising Mobile Provider of the Year
2010
July, Wins "Best Marketing Program" in 2010 Selular Awards
2009
May, "AXIS Salam" received Museum Record Indonesia recognition as "The first GSM card that gives the most SMS Tausyiah for Free"
2008
November, Nominated for GSMA's Asia Mobile Awards 2008 under the category of The 'Green Mobile Award'
Acquisition by XL Axiata
has signed an agreement to acquire Axis Telekom Indonesia, on September 26, 2013. Conditional sale and purchase agreement or conditional sales purchase agreement is done with the Saudi Telecom Company and Teleglobal Investment BV, which is a subsidiary of STC. XL is called the nominal value of shares will pay an agreed and will pay part of the debts and obligations of Axis. The deal is conditional purchase agreement includes a few things, namely :
Teleglobal will sell a 95 percent stake in Axis to XL. Axis 100 percent of the value of the company is valued at 865 million U.S. dollars, with a note book AXIS net of debt and cash position zero. Payment rates will be used to pay the nominal value of shares of Axis, as well as paying debts and obligations of Axis.
The transaction will be completed after obtaining the relevant government approvals and the approval of the shareholders general meeting of XL through extraordinary shareholders.
One more thing, the transaction will be completed when there is no change of ownership spectrum.
"We believe that all players in the industry agree that consolidation must take place in the telecommunications industry," said President Director of XL Hasnul Suhaimi regarding this acquisition. Merrill Lynch Pte Ltd is acting as financial advisor for this transaction from XL.
